Sr Manager Ads Product Marketing - Measurement

As a Senior Manager Ads Product Marketing Measurement you and your team of ads product marketing managers are responsible for helping advertisers measure the impact of Pinterest media by shaping our portfolio of 1P and 3P measurement solutions. You will partner closely with product leadership to set the measurement vision strategy and roadmap and enable your team to land the latest innovations inmarket. You will own the development and evolution of our measurement narrative and drive crossfunctional alignment throughout the gotomarket process.

What youll do:

• Lead a team of talented ads product marketing managers who are responsible for:
• Shaping our product direction through market analysis research and close collaboration with Product Engineering and Design teams
• Defining positioning gotomarket messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
• Assessing the capabilities and value proposition of our advertising solutions through strategic qualitative and quantitative analysis
• Developing market expertise to inform business requirements for new products
• Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
• Driving crossfunctional alignment throughout the gotomarket process tracking success metrics accordingly
• Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
• Educating and inspiring internal and external teams on Pinterests solutions for advertisers and partners alike
• Building close XFN partnerships across Product Engineering Business Development as well as Sales Marketing Communications PR and Legal
• Oversee our portfolio of 1P measurement solutions (including Conversion Lift Brand Lift A/B Testing and more)
• Help advertisers maximize the performance of their media by overseeing programs designed to drive adoption of measurement and signal setup best practices (across web and app)
• Ensure media performance can be measured accurately in the platforms advertisers use to make bid and budget decisions
• Spearhead initiatives that advance key business objectives leveraging privacyenhancing technologies

What were looking for:

• 10 years of total experience in advertising with 5 in product marketing at a fast growing ad tech company
• Bachelors degree in Marketing a related field or equivalent experience
• Expertise in digital ads measurement and the broader ads ecosystem
• Experience working with a variety of measurement tools platforms and partners (including web analytics mobile measurement platforms etc)
• Expertise working with a variety of media measurement tools and methodologies (including incrementality/lift testing geo experiments/matched markets a/b experiments multitouch attribution media mix modeling etc)
• Experience leading a team of product marketers or similar roles
• Experience in online brand and performance advertising with a deep understanding of the advertising landscape; subject matter expertise of advertising measurement privacy and analytics solutions preferred
• Sharp eye for detail and proven project management and operational skills
• Keen ability to translate complexity into simple clear communication and approach
• A passion for Pinterest!

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

InOffice Requirement Statement:

• We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for inperson collaboration 12 times/quarter and therefore can be situated anywhere in the country.

#LIREMOTE

#LIJB2

Required Experience:

Manager