drjobs Senior Digital Marketing Executive

Senior Digital Marketing Executive

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1 Vacancy
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Job Location drjobs

Lagos - Nigeria

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Key Responsibilities

  • Develop and lead the of comprehensive digital marketing strategies across web SEO/SEM email paid media programmatic advertising and social media to achieve measurable business outcomes.

  • Drive demand generation and lead acquisition through highly targeted datainformed digital campaigns.

  • Lead and manage the implementation of advanced SEO/SEM techniques and ensure ongoing optimization of digital assets.

  • Analyze user behavior web traffic trends and performance metrics to optimize marketing investments and drive continuous improvement.

  • Oversee paid media planning and buying including campaign budgeting bidding strategy creative development and postcampaign analysis.

  • Provide strategic direction for content development across channels to align with business goals and digital best practices.

  • Supervise A/B and multivariate testing strategies across platforms to improve user experience and conversion rates.

  • Utilize heatmaps session recordings and analytics tools (e.g. Google Analytics Power BI) to guide site improvements and UX enhancements.

  • Coordinate with crossfunctional teams including Creative Sales and IT to ensure alignment of messaging branding and campaign goals.

  • Manage relationships with external vendors media agencies influencers and technology partners to maximize ROI.

  • Monitor the latest industry trends emerging platforms and innovations to maintain digital leadership and competitiveness.

  • Deliver detailed reports and executivelevel presentations highlighting campaign insights performance metrics and strategic recommendations.


Qualifications :

Qualifications & Experience

  • Bachelors degree in Marketing Digital Marketing Communications or a related field

  • A Masters degree or industry certifications (e.g. Google Ads Meta Blueprint HubSpot etc. is highly desirable

  • Minimum of 45 years of handson experience in digital marketing with at least 2 years in a senior or leadership role

  • Demonstrated success in designing and executing strategic marketing campaigns with measurable business impact

  • Excellent leadership analytical and project management skills

  • Strong communication and stakeholder management abilities


Additional Information :

Other duties

  • Other duties that the Brand Manager and Group Marketing Director may assign


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

About Company

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