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You will be updated with latest job alerts via emailKey Responsibilities
Develop and lead the of comprehensive digital marketing strategies across web SEO/SEM email paid media programmatic advertising and social media to achieve measurable business outcomes.
Drive demand generation and lead acquisition through highly targeted datainformed digital campaigns.
Lead and manage the implementation of advanced SEO/SEM techniques and ensure ongoing optimization of digital assets.
Analyze user behavior web traffic trends and performance metrics to optimize marketing investments and drive continuous improvement.
Oversee paid media planning and buying including campaign budgeting bidding strategy creative development and postcampaign analysis.
Provide strategic direction for content development across channels to align with business goals and digital best practices.
Supervise A/B and multivariate testing strategies across platforms to improve user experience and conversion rates.
Utilize heatmaps session recordings and analytics tools (e.g. Google Analytics Power BI) to guide site improvements and UX enhancements.
Coordinate with crossfunctional teams including Creative Sales and IT to ensure alignment of messaging branding and campaign goals.
Manage relationships with external vendors media agencies influencers and technology partners to maximize ROI.
Monitor the latest industry trends emerging platforms and innovations to maintain digital leadership and competitiveness.
Deliver detailed reports and executivelevel presentations highlighting campaign insights performance metrics and strategic recommendations.
Qualifications :
Qualifications & Experience
Bachelors degree in Marketing Digital Marketing Communications or a related field
A Masters degree or industry certifications (e.g. Google Ads Meta Blueprint HubSpot etc. is highly desirable
Minimum of 45 years of handson experience in digital marketing with at least 2 years in a senior or leadership role
Demonstrated success in designing and executing strategic marketing campaigns with measurable business impact
Excellent leadership analytical and project management skills
Strong communication and stakeholder management abilities
Additional Information :
Other duties
Remote Work :
No
Employment Type :
Fulltime
Full-time