Digital Campaign Manager App Ecommerce
Digital Campaign Manager App Ecommerce
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Job Description
Overview
Its a great time to join Screwfix. Thanks to the hard work of our team and recordbreaking sales were proud to be one of the fastestgrowing retailers in the UK. And we want to pass that growth onto you.
Reporting to the Senior Digital Trading Manager you will be responsible for driving revenue via our UK and ROI App. Providing key trading insights that drive opportunity and growth further increasing our App participation within Screwfix and making the App our most convenient way to shop with us.
At Screwfix we believe happy fulfilled colleagues create a stronger business. Thats why weve built a workplace that works for youcombining flexibility inclusivity and sustainability with opportunities to thrive.
WorkLife Balance:
Enjoy the best of both worlds: Our hybrid working offering includes facetoface collaboration at our welcoming Head Office and flexible hours to fit lifes priorities whether its the school run or personal time.
Belonging & Growth:
From day one youll feel part of a team that values your voice and supports your growth. Were proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step youll thrive here
Sustainability That Matters:
Were committed to creating a better future taking bold steps to reduce carbon emissions use sustainable packaging and innovate for a greener world. Sustainability drives everything we do and were proud to make a real impact for our planet and future generations.
Join Screwfix and discover a workplace where you can belong grow and help build a more sustainable future.
Responsibilities
- Develop agree and execute digital trading strategies to drive online sales and enhance the overall performance of our UK & ROI apps driving the agenda of making it the most convenient way to shop with Screwfix
- Contribute and influence in forums to deliver joined up plans that deliver successful digital growth for the App
- Create and agree trading plans for our Screwfix categories highlighting areas for opportunity and growth and communicating them effectively to all relevant stakeholders and deliver against these plans
- Review and evaluate category performance making recommendations and taking action that drives conversion rate increase and an optimal app experience
- Review market trends competitors Apps and App experiences across the ecommerce landscape that allow us to trade and build on our proposition to both new and returning App customers
- Consistently measure and monitor App performance (UK & ROI) through reporting and customer insights against our core KPIs: sessions app revenue app participation app orders CR% AOV & revenue per user to highlight areas of opportunity and growth
- Translate complex data into actionable recommendations to drive strategic decisionmaking and enhance the overall performance of our apps
- Look to identify and influence opportunities for tactical trading and spike events to be reactive and turn into actionable insights
- In line with core trading periods and activity you will be responsible for planning and delivering App comms to customers through App Push and In App messaging
- Working alongside the Digital Trading Managers you will provide App specific trading insights to help support digital sales to the channel and overarching digital number
- Working with the App teams Digital Channel Managers plans (UK & ROI) and activations to drive revenue through the App feeding in trading insights to help inform short to long terms App strategies
- Build strong relationships with Supply Chain understanding the role that stock and lead time plays in our overall conversion rate. Influence where required to drive the right outcome for our ecommerce channels
- Work closely with the digital marketing campaign and CRM teams to ensure that product proposition for the app is effective and optimised for maximum performance
- Collaborate and work closely with the relevant commercial planners to ensure that cyclical promotions are executed seamlessly across our apps
- Collaborate with pricing to test and manage promotional wording that best suit the current trading climate whilst meeting regulatory compliance
- Working closely with Commercial counterparts to understand future ranging plans priorities and opportunities and the impact this has on our apps
- Accountable for and asset sign off with a digital first approach to the marketing tool kits customer and commercial plans
- Conducts quarterly reviews and regular 1 to 1s with direct reports supporting with performance and developmental objectives to drive performance
- Actively supports team engagement plan
Qualifications
- Strong commercial understanding and mindset
- Highly analytical data driven and passion for numbers
- Proficient in GA4 ContentSquare or any other analytical software
- A good understanding of the principles of direct marketing especially in using digital channels such as App push in app messages and Email
- Competent in using PowerBi or other sales reporting dashboards
- Flexible enthusiastic and motivated with the ability to work to targets in a deadline driven environment
- Strong planning and organisation skills with a selfdriven attitude
- Stakeholder management and influencing capabilities a must
- Good verbal written and presentation skills
- Working in a high paced environment able to prioritise and work calmly under pressure
- Ability to interpret complex information and present back in a simple userfriendly format
At Screwfix Your Wellbeing Comes First:
Were dedicated to helping you thrive at work and at home. With a fantastic range of benefits opportunities for selfdevelopment and an annual discretionary bonus of up to 20 we put your wellbeing at the heart of everything we do.
Your Wellbeing Our Priority:
Health Support: 24/7 GP services discounted gym memberships and wellness resources like PepTalk.
Financial Wellbeing: Up to 14 employer pension contributions life cover of up to 4x salary and tools like Wagestream to track earnings and save.
Everyday Perks: 20 staff discounts at Screwfix and B&Q savings on bikes and exclusive offers via the Hapi app.
Opportunities to Grow: We believe in selfdevelopment and creating space for you to thrive. With access to training career growth and support networks well help you build a brighter future.
We believe in equity for all. Please let us know at if you need any additional support or adjustments when it comes to your application.
NO AGENCIES PLEASE
Required Experience:
Manager
Employment Type
Full-Time
