Social Advocacy Strategy Lead
Social Advocacy Strategy Lead
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Job Description
Job Description
This role is based remotely but if you live within a 50mile radius of Warren MI you are expected to report to that location three times a week at minimum. This job may be eligible for relocation benefits.
General Motors is seeking an experienced Social & Advocacy Strategy Lead to lead social media strategy across one of our key vehicle brands. In this pivotal role youll develop and execute social strategies guide a team of experts and ensure socialfirst initiatives drive brand engagement and customer loyalty across key social platforms like Instagram TikTok and YouTube.
The ideal candidate has a proven track record of creating successful social media campaigns inhouse integrating social strategies into broader marketing goals and using datadriven insights to shape brand positioning and relevance. If youre passionate about social media and ready to make a significant impact we encourage you to apply.
What youll do (key responsibilities:
Lead Social Strategy Development: Develop and execute social strategies for GMs vehicle and service brands. Prioritize platforms and key messaging delivering socialfirst creative campaigns and community engagement strategies to enhance share of voice (SOV) and relevance with diverse customer segments.
Execute AlwaysOn and Tentpole Social Campaigns: Implement social strategies to elevate brand presence and engagement across priority channels (Instagram TikTok YouTube etc. ensuring content reflects both brand and cultural relevance to drive measurable business impact.
Lead InsightsDriven Briefing: Collaborate with brand and agency teams to create consumer and social behaviorbased briefs for seasonal and quarterly initiatives ensuring strategies are informed by cultural social and platform trends.
Deliver Cultural & Platform First Approach: Build a framework that aligns content with consumer cultural moments and brand and platform priorities. Manage content calendars for timely and impactful delivery of social initiatives.
Team Leadership & Development: Lead coach and mentor a team of experts to execute successful social campaigns. Foster a collaborative environment and develop team members social media expertise across paid owned and earned media.
Competitive & Industry Monitoring: Stay ahead of trends and best practices in social media and digital landscapes. Refine brand positioning based on market insights competitor analysis and emerging trends.
Build Community Engagement & Advocacy: Partner with the Influencer Marketing team to develop strategies for earned media usergenerated content (UGC) and creator syndication to enhance brand advocacy and foster authentic social communities.
Monitor Performance & Metrics: Collaborate with Marketing Intelligence teams to track and report on KPIs including reach engagement and brand health metrics evaluating the impact of social media initiatives on broader marketing and business goals.
Operational Excellence: Ensure consistency in methodologies workflows and best practices across brands. Streamline processes to enhance efficiency and speed to market.
Your Skills & Abilities (Required Qualifications):
710 years in Social Media Brand Engagement or Consumer Communications Strategy & .
Bachelors degree required Business Marketing or a related field preferred
Deep understanding of the social media landscape platforms and industry trends.
Ability to articulate a strong POV and defend it with datadriven insights.
Skill in aligning social media plans with business objectives and core priorities.
Strong ability to convey strategies and plans clearly.
Proven experience leading teams and driving collaborative success.
Familiarity with socialfirst and brand engagement agencies partners / platforms and tools.
Highly organized with the ability to juggle multiple priorities.
Excellent communication coordination and analytical skills with the ability to juggle multiple projects.
High proficiency in PowerPoint and Excel.
This job may be eligible for relocation benefits.
travel 15
Additional Job Description
Compensation:
- The expected base compensation for this role is: $117800 $184300. Actual base compensation within the identified range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP.
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About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Employment Type
Full-Time
