Sr Manager Digital Content Strategy
Sr Manager Digital Content Strategy
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Job Description
Job Title: Senior Manager Digital Content Strategy
Primary Location: Austin TX (Hybrid role: 3 days in office 2 days work from home)
Role Summary:
Do you want to be on the frontline of NXPs digital transformation and content strategy
Are you excited by the everevolving dynamics of core technologies in the Semiconductor Industry
Do you bring strong team leadership and stakeholder management experience
Do you have a proven track record of successfully delivering strategic complex content programs flows information architecture and curation processes to create world class digital journeys and presence
Do you excel in collaboration with sales marketing and corporate stakeholders
Are you energized by operating in a global context in a fastpaced company
In this exciting role you will lead and mentor a highperforming content and SEO strategy team reporting to the Director of the Digital GotoMarket group within the core Sales Strategy organization. You and your team will develop and execute a comprehensive digital content strategy that aligns NXP business objectives across global product and solution organizations connecting these strategies to highly complex customer journeys and buying processes. You will collaborate with global crossfunctional and multicultural teams to align content and journey with a wide array of business objectives.
You will be responsible for research and clear understanding of target markets and segments incorporating strategies from senior leaders for product solution and technology across a fastmoving global company leading the team that facilitates the creation of compelling highquality engaging accurate informative content fit to core strategies information architecture and digital journey and the core digital gotomarket content strategy for NXP. Primary and core focus is NXP website and web/digital strategy but your extended strategy spans the entire digital journey for NXP customers throughout the funnel and across NXPs extensive digital footprint.
Key Responsibilities
You and your team will:
Develop and maintain deep understanding of market and sales strategies with strategy leaders within this global semiconductor company cultivating strong relationships and intimate understanding of individual business strategies.
Synthesize and evangelize strategies across multiple global lines of business and core sales and marketing strategies to create coherent content journeys for the customer across product offerings.
Develop robust content strategies aligned with overall strategic goals understand semiconductor customer pain points needs and buying behaviors with core influence on endtoend digital journey and delivery/placement of company messaging around product solutions thought leadership positioning and brand awareness.
Influence or direct the development of content to fit core digital strategy for the web and digital gotomarket across multiple lines of business and marketing teams.
Define and maintain robust SEO and content syndication strategies.
Define and evolve executive level KPIs to measure content success and track progress.
Advise across global company to generate compelling and informative content that fits into the structure and strategy for Digital GotoMarket in NXP.
Collaborate with subject matter experts (SMEs) within the company to produce highquality content with accurate information that resonates with both technical and nontechnical audiences
Advise content creators on fittojourney and contribute to content reuse strategies.
Partner with Brand to enforce guidelines for voice and tone consistency across all content assets and UX/Design teams to ensure alignment to standards promoting stronger brand presence.
Coordinate with digital marketing and lead management to ensure single vision of content fittojourney and strategic alignment.
Monitor content performance using analytics tools to identify key metrics like website traffic lead generation social engagement and conversion rates.
Analyze data to identify areas for improvement and make datadriven adjustments to the content strategy.
Regularly report on content performance and insights to key stakeholders.
Required Skills and Qualifications
Strong understanding of B2B marketing and buyer journey with high aptitude for learning complex market and strategies
Ability to manage team and inspire teams across diverse geographies with mixed skill sets and levels of experience
Ability to collaborate with crossfunctional teams including marketing sales and product development
Exceptional communication and presentation skills
Strong analytical skills to interpret data and make informed decisions
Extensive knowledge of SEO best practices and content optimization techniques
Awareness of industry trends and emerging technologies
Excellent writing and editing skills with the ability to adapt to different content formats
Ability to translate complex technical concepts into clear engaging content
Experience with content management systems (CMS) and analytics platforms
Education and Experience
Masters (or with appropriate experience Bachelors) degree in Marketing Business Communications Journalism or a related field
10 years of related experience (prefer technology industries)
Proven management experience in complex corporate environments
Proven experience in hightech B2B content marketing or content strategy ideally with a background in technology industries
Previous experience managing stakeholder negotiation and communication at all levels of company including executive stakeholders
Proven program and project management and project leadership skills.
Experience with digital marketing channels and strategies digital marketing platforms and web management practices.
More information about NXP in the United States...
NXP is an Equal Opportunity/Affirmative Action Employer regardless of age color national origin race religion creed gender sex sexual orientation gender identity and/or expression marital status status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal state or local law. In addition NXP will provide reasonable accommodations for otherwise qualified disabled individuals.
#LI6692Required Experience:
Manager
Employment Type
Full-Time
