Pay Per Click PPC
Pay Per Click PPC
Posted on :
12-04-2025
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1 Vacancy
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Job Description
Job Description
- PPC specialist is an entrylevel digital marketing role that focuses on the marketing channel known as payperclick advertising or PPC.
- PPC specialists use their expertise to design build and execute on digital advertising
- campaigns that meet organizational goals and objectives.
- PPC specialists are experts in internet advertising responsible for planning and optimizing the effectiveness of online advertising campaigns.
- Payperclick (PPC) is the term used to refer to paid advertising on the internet
- usually through Google Ads Bing Ads Amazon & Flipkart.
- You will have responsibility for auditing setting up managing and optimizing our clients PPC campaigns liaising with clients as well as reporting sales and performance analysis.
- In this role you should be wellversed in principles of search engine marketing (SEM) including search engine optimization (SEO.
- You should also be analytical and good with numbers.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads Bing Ads Amazon & Flipkart)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise ad copies
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Efficient clients budget management for marketing
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Familiarity with multiple platforms (e.g. AdWords Facebook Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics Tableau WebTrends etc.
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical & Logical thinking
- BSc/BA/BBA/MBA in Marketing Digital Media or a related field BTech BE or AdWords certification is a plus
Employment Type
Full-Time
Key Skills
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