Senior Content Strategist Copywriter
Senior Content Strategist Copywriter
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Salary Not Disclosed
1 Vacancy
Job Description
ABOUT HEALTHYBABY:
Our Mission is to protect enrich and support the developmental potential of every baby.
WE ARE MOTIVATED BY A MISSION
We are parents dedicated to shaping the future of parenting. Our lifes work revolves around safeguarding and nurturing babies health. HealthyBaby represents the insights weve gained as parents advocates and leadersand our commitment to sharing them. Because every baby deserves to grow healthy happy and deeply connected.
BECAUSE BABY IS SOAKING IT ALL IN...
From their environment and interactions to the products touching their delicate skinbabies absorb everything around them. Thats why were crafting an ideal future through carefully developed researchbacked essentials and educational resources designed to foster cognitive growth during the critical early years when a babys brain forms over 1 million neural connections per second.
BACKED BY SCIENCE
Weve assembled a community of worldrenowned obstetricians developmental pediatricians neurologists and environmental biologists informed by the latest advancements in baby brain health and development. Their collective expertise is condensed into an accessible library of developmental insights and practical inspiration making connected living simpler for families everywhere.
BUILDING THE PARENTING PLATFORM OF THE FUTURE
HealthyBaby is a pioneering challenger brand uniquely suited to become the goto platform for todays families. By integrating content commerce and community were simplifying modern parenting empowering families to focus on whats most importantbuilding meaningful connections with their babies.
Role Overview:
HealthyBabys hybrid Content Strategist & Copywriter will drive and execute strategic compelling content and messaging across digital and physical touchpoints with a special focus on HealthyBabys heroic subscription experience. This person will be responsible for strategizing and managing expertled developmentallyrich content and copy that harmonizes with brand strategy digital excellence and sales objectives to elevate our mission to support parents at every step of their parenting journey and every step of their babys developmental arc.
Key Responsibilities:
- Conceptualize develop and manage content strategy and copy ensuring alignment with overarching brand vision and commercial objectives this can range anywhere from editorial campaigns and content properties to packaging copy and copy editing for consistency
- Collaborate crossfunctionally with Marketing ECommerce Design Product Operations and external partners to ideate and produce integrated impactful messaging and creative content.
- Strategically craft and optimize subscription landing pages and checkout flows clearly articulating key product benefits and reasons to believe (RTBs).
- Develop targeted email and SMS communication strategies including Welcome Series Abandoned Cart Postpurchase Winback Browse Recovery Backinstock Crosssell and Product Recommendation flows.
- Write edit and oversee the production of physical collateral delivered alongside subscription products aligning closely with the operations team for seamless .
- Create and manage compelling monthly landing pages across pregnancy and early childhood stages ensuring ongoing updates and dynamic content integration from our ecosystem of experts and partners
- Adapt subscription content for retail and partner channels
- Partner closely with subject matter experts (internal and external) to curate accurate engaging stagebased developmental content ensuring relevance and high engagement.
- Source brief and manage creative vendors and freelancers to ensure the timely production and delivery of exceptional digital and physical content assets (ex: video scripts and storying social video scripts). Work with freelancers designers and other stakeholders to produce content that fits within broader brand and marketing goals.
- Continuously gather and analyze consumer insights and feedback to refine content strategies optimize engagement and maximize subscriber satisfaction and retention.
- Maintain detailed documentation of content strategies and assets enabling seamless support and iterative improvement across all organizational functions.
- Provide strategic recommendations on messaging audience targeting and positioning.
Who You Are:
- Youre an expert wordsmith adept at translating insights and ideas into compelling strategic narratives that resonate deeply with product and design teams.
- You are fascinated by the blend of creativity and strategy required to craft standout content that genuinely engages and connects with audiences.
- You excel at spotting potential in nascent concepts and possess the skill to cultivate refine and transform them into captivating written experiences.
- You are a gifted storyteller driven by the desire to build powerful emotional bonds with customers through inventive impactful storytelling.
- Youre flexible and ready to apply your writing prowess across diverse mediums and channels.
- Minimum 7 years of experience in content strategy copywriting and digital storytelling preferably within subscription or directtoconsumer brands.
- Proven ability to create strategic impactful messaging aligned with consumer journeys.
- Strong experience in digital content optimization landing pages email marketing SMS strategy and integrated campaigns.
- Exceptional organizational project management and crossfunctional collaboration skills.
- Excellent writing editing and proofreading skills with a keen eye for detail and brand consistency.
- Familiarity with consumer insights and analytics to inform content strategy and copy decisions.
- Passionate about parenting child development and premium consumer experiences.
- This is a hybrid role with presence expected in office in Tribeca Monday Wednesday and Thursday
Required Experience:
Senior IC
Employment Type
Full-Time
