Digital Specialist Coral Gables FL

Why should you consider this opportunity

Would you like to be part of a worlds leading producer of building materials that inspire architectural and decorative solutions Are you passionate about distribution of products that inspire the life of many people

We are looking for a Digital Specialist to join our Miami location. You will join a company:

With an international mindset and presence in 80 countries
With an amazing growth story sustained by an extraordinary innovation with products such as Silestone Dekton and Sensa by Cosentino
In which you will be able to grow your career and develop your leadership skills

The Digital Specialist plans develops and monitors digital and social media strategy across social platforms along with the digital team. A creative person by nature and skill with a strong digital background combining creative thinking with research and analytical skills. The Digital Specialist stays uptodate on industry best practices across all digital channels and media formats. He/she uncovers digital insights and provides support on new proposals and tactics.

This individual will test and build new strategies brainstorm and execute fresh ideas produce platformspecic content and analyze social performance while staying in tune with the latest social media marketing trends. The ideal candidate is driven and ambitious can drive new ideas forward with ease exhibits creative and analytical thinking and demonstrates a passion for an everevolving social media landscape.

In this role he/she will be responsible for crafting and monitoring an impactful social media strategy maintaining the social calendar coordinating with various teams across Marketing and Brand to create and deploy assets manage and interact with our online community groups engage with partners and industry inuencers and of course report on the ecacy of our eorts.

What will you be doing

As Digital Specialist he/she will closely work with the communications PR content and marketing teams to develop and execute strategies across: paid and organic social email digital video and podcasts ensuring that digital strategies are properly integrated within the larger marketing programs. The Digital Specialist ensures consistency in brand messaging and creative while driving awareness engagement and retention. Youll work with external agencies to evaluate performance and identify areas to improve or adjust.

Including everything from content planning social listening needs data analysis and reporting. The Digital Specialist has a knack for the data analysis side of digital marketing being a key player in the industry research.

He/she should come into the role with proven experience in Social Media roles and hands on experience in some combination of the following: social media management and monitoring reporting social ad buys. Visual design skills is a plus.

Responsibilities:

Development and of email marketing digital and social media strategies across the companys social proles and thought leadership approach including day to day social prole management.
Ensure our strategy and actions oer value to all of our stakeholders; simultaneously manage multiple content types ensuring cohesive copy and creative styles in social blog email marketing etc.
Oversee the development and of purposeful measurable digital and social media campaigns in coordination with HQ team managing budgets and optimizing spend. Navigate campaigns from concept / strategy to delivery
Embed businessline marketing programs public relations event marketing internal communications etc into the social and digital strategy. Ensure that social content is calendarized and represents a cohesive brand aesthetic and voice.
Participate in creation of visual design elementsfor example: the look & feel of campaign or content to be published on social platforms as well as other tactics in email marketing and digital channels.
Analyze data sets / performance reports and how to optimize content to achieve goals. Monitor the success of campaigns as well as sentiment and user interactions across social channels.
Compile reporting and analysis on social media performance and companyspecic KPIs as well as social listening. Create insights from reports not simply reporting.
Use data insights and KPIs to understand and improve engagement and to show results.
Set up A/B testing to identify best practices for content types and distribution channels.
Champion the power of social media marketing internally evangelizing eorts and success stories.
Stay up to date on industry trends adjusting and optimizing the strategy as needed and staying current with emerging opportunities in the digital marketing world as well as on social media technology developments and amplication strategies. Recommend platforms and tools as necessary for inclusion in the companys strategy.
Keep current on social media best practices identify new opportunities and run training on recommended techniques.
Analyse our competitors in order to identify what they are doing and leverage any business niche

Comparing and analyzing our companys digital strategy and oerings with those of our competing businesses and customers to better customize their needs.

What are we looking for

Social Media Specialist Skills:

Digitalrst mindset savvyness in using digital platforms
Enthusiasm for social media this is your passion and you love showing people the value of social media in an organization.
Topnotch organizational skills youll be coordinating with dierent teams partners and campaigns.
Strong copywriting and content marketing skills.
Experience with scheduling software
Understands website metrics and best practices
Communication and storytelling skills
Business Savvy
Research ability and analytical mindset
Organization and time management skills: Ability to prioritize workloads eciently
Strong attention to detail
Accountability resourcefulness teamplayer
Resourcefulness and problemsolving skills
Ability to provide analysis and actionable recommendations based on data;
Intelligent use of digital platforms for business/perception purposes

Social Media Specialist Education and Relevant Experience

Bachelors Degree in marketing or advertising.
Prior experience managing branded social accounts; 3 years of professional experience as a Social Media Strategist or a role related to marketing advertising including digital or social integration.
Experience working with paid media across digital. thorough understanding of paid versus organic media
Content creation skills and Google Analytics experience is a plus.

Cosentino the worlds leading producer of Silestone quartz surfaces is a familyowned business. It focuses on the design production and distribution of architectural and decorative solutions made from natural stone. It creates and defines leading products that are designed to provide innovative and functional solutions for the home and public spaces under the criteria of careful design innovation and environmental respect. The group based its development on international expansion and an innovative research program which enables it to use the most advanced technology to obtain new materials. Cosentinos activity covers the entire natural stone manufacturing process from extraction and processing to the installation of quartz surfaces such as kitchen and bathroom worktops cladding and other products.

Cosentino is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Cosentino is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cosentino are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status protected by the laws or regulations in the locations where we operate. Cosentino will not tolerate discrimination or harassment based on any of these characteristics.

If you are an individual or veteran with a disability who requires any type of accommodation please contact the People Department ator at our email address: