Director Sales Marketing
Director Sales Marketing
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Job Description
As Director of Sales & Marketing your key responsibilities are to architect and steer hotel sales and marketing strategies into a new era of growth and innovation. This senior role demands a blend of visionary leadership strategic marketing genius and sales expertise poised to elevate our brand and drive revenue. The ideal candidate will possess a track record of crafting winning strategies inspiring teams and forging solid relationships with customers and partners alike.
What you will be doing:
- You will be responsible for overseeing commercial strategies for the hotel. Your goal is managing the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams including focus on Rooms Catering Food & Beverage and Marketing.
- Lead the development and implementation of both shortterm and longterm strategies in all sales events and marketing channels to achieve hotels revenue goals and increase target market share performance.
- Produce your hotels Annual MultiYear Commercial Strategy Plan in partnership with on property leaders and regional support.
- Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise in each key segment the hotel serves.
- Work with Commercial Leadership to ensure that Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive market share.
- Work in conjunction with Brand ECommerce teams to build & establish hotel B2B marketing digital marketing social media public relations and communications channels. Guide these teams to ensure online hotel content is accurate and effective.
- Establish optimal business mix review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods and review and approve retail and group pricing strategies.
- Develop and execute departmental expense budget and forecasts.
- Must be able to train and monitor the group transient and events contractual legal and risk agreement practices establish booking guidelines and pricing expectations full knowledge of sales and events booking platforms and uphold all company policies and procedures associated with managing these systems.
- Develop and maintain detailed and real time knowledge of all competitor and market activity.
- Responsible for the of the Fairmont Sales Incentive Program.
- Responsible for recruiting and retention of all sales and marketing roles.
- Lead engage and develop team members including ongoing performance development and Career Development Plans.
- Liaise with Fairmont Global Sales regional support and brand teams.
- Build strong relationships with tourism partners YVR Airport community groups/influencers and 3rd party travel partners.
- High level of engagement with customers from all sales segments.
Qualifications :
- Previous experience as a Director Sales and Marketing is an asset
- Bachelors degree and/or hotel management degree with minimum 5 years experience in a senior sales management capacity within hospitality industry or related tourism field
- An established involvement with and leadership of revenue management theory and practice required.
- Excellent communications skills interpersonal written and public/media relations
- A proven record of leadership and team development necessary
- Computer literacy required (Opera Word Excel PowerPoint) and ability to understand and interpret financial data
Additional Information :
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit what you love care for the world dare to challenge the status quo! #BELIMITLESS
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
