drjobs Lead US Demand US SMB Mktg Amazon Ads

Lead US Demand US SMB Mktg Amazon Ads

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1 Vacancy
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Job Location drjobs

New York City, NY - USA

Yearly Salary drjobs

$ 127100 - 210300

Vacancy

1 Vacancy

Job Description

Reimagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do including advertising. If youre interested in joining a rapidly growing team working to build a unique worldclass advertising product with a relentless focus on the customer youve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of selfservice cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services which also helps Amazon customers discover more selectiona winwin!

As part of our US SMB Marketing team we are looking for a Sr. Business Lead who is passionate about helping small businesses succeed on Amazon. In this role you will own the development of business marketing and content strategy to guide full funnel marketing activations. You will be responsible for customer research and segmentation data analysis insight generation aligning crossfunctional stakeholders on business priorities and messaging frameworks and program management. To be successful youll need to be a strong communicator (verbal and written) and collaborator who can earn trust with key leaders and stakeholders across multiple teams. You excel at quantitative data analysis and pulling a story from the numbers. You are resultsoriented and have a relentless focus on using customer data and insights to deliver barraising experiences.

Key job responsibilities
Research: Perform deep data analysis and customer research to uncover business opportunities and develop customer segmentation
Strategy development: Formulate marketing and content strategies and roadmaps aligned with business opportunities and segmentation; align your vision with leaders and partners
Develop customerfacing case studies and proof points for use in integrated campaigns.
Reporting: Own goal forecasting. Identify success metrics measure the impact of your initiatives and own WBR/MBR/QBR reporting. Gather feedback and leverage insights to improve goforward strategies.

About the team
The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1 Grow Amazon Ads awareness & consideration amongst SMBs globally 2 Drive Sponsored Ads demand for the self service (SSO) channel.

Bachelors degree
Experience managing multiple projects and meeting aggressive deadlines
8 years experience in retail marketing or related fields

Experience developing crossfunctional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit
This position will remain posted until filled. Applicants should apply via our internal or external career site.

Employment Type

Full-Time

Department / Functional Area

Marketing

About Company

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