You know the moment. Its the first notes of that song you love the intro to your favorite movie or simply the sound of someone you love saying hello. Its in these moments that sound matters most.

At Bose we believe sound is the most powerful force on earth. Weve dedicated ourselves to improving it for nearly 60 years. And were passionate down to our bones about making whatever youre listening to a little more magical.

The Marketing team at Bose consists of passionate bold and musicloving storytellers. We tap into the magic of what makes Bose BOSE and through our marketing efforts connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

About the Role

We are seeking a highly skilled Senior Website Tag Manager to oversee and optimize our digital tagging infrastructure across Bose web platforms. This role is crucial in ensuring accurate data collection tracking and reporting to support marketing analytics and personalization initiatives. The ideal candidate will have extensive experience with Google Tag Manager (GTM) Adobe Launch or similar tag management systems a strong understanding of web analytics and the ability to collaborate crossfunctionally with marketing engineering and data teams.

Key Responsibilities

• Tagging Strategy & Implementation: Design plan implement and manage website tags and tracking scripts using GTM Adobe Launch or other tag management systems.
• Data Integrity & Quality Assurance: Ensure proper data collection by conducting tag audits debugging and troubleshooting tracking issues.
• CrossFunctional Collaboration: Work closely with marketing analytics development and UX teams to support campaign tracking A/B testing and user behavior insights.
• Performance Monitoring & Optimization: Continuously monitor tag performance page load impact and data accuracy making improvements as needed.
• Compliance & Privacy: Ensure compliance with cookie and data privacy regulations (GDPR CCPA) and internal data governance policies.
• Documentation & Training: Maintain detailed documentation for tag management processes and provide training to internal teams as needed.

Qualifications & Skills

• 5 years of experience in website tag management digital analytics or a related field.
• Proficiency in tag management systems such as Google Tag Manager (GTM) Adobe Launch or Tealium.
• Strong knowledge of web analytics tools including Google Analytics 4 (GA4 and Adobe Analytics.
• Experience with JavaScript HTML and CSS for custom tag implementations.
• Expertise with data layer structures and event tracking best practices.
• Understanding of digital marketing technologies including pixels conversion tracking and remarketing tags (Meta Google Ads etc..
• Strong troubleshooting skills using browser developer tools and debugging extensions.
• Experience with privacy regulations (GDPR CCPA) and cookie consent management tools (OneTrust TrustArc etc..
• Excellent problemsolving communication and project management skills.
• Previous experience in eCommerce SaaS or digital media industries.

Preferred Qualifications

• Experience with serverside tagging and data pipeline integrations.
• Familiarity with BigQuery for advanced analytics.

Why Join Bose

• Opportunity to lead and innovate in a critical digital analytics function.
• Work with a collaborative team in a datadriven organization.
• Competitive salary benefits and professional development opportunities

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin age disability veteran status or any other legally protected characteristics. For additional information please review: 1 the EEO is the Law Poster and 2 its Supplements Please note the companys pay transparency is available at Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process please send an email to and let us know the nature of your request and your contact information.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation please send a note to