Senior Marketing Manager - AcquisitionConversion
Senior Marketing Manager - AcquisitionConversion
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Job Description
About Us
Join our dynamic Affinity Marketing Team at Manulife where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental Life Travel and Mortgage insurance in partnership with our Affinity partners advisors agents and brokers) tailored to the unique needs of our clients We are seeking a seasoned Marketing Manager to spearhead our acquisition and conversion strategies driving significant growth and engagement across our customer base.
Key Responsibilities
Lead the development and of highimpact marketing strategies focused on customer acquisition and conversion.
Oversee a team of marketing professionals providing strategic direction mentorship and performance management.
Conduct indepth market research and competitive analysis to identify opportunities for market penetration and growth.
Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals.
Manage the marketing budget ensuring efficient allocation of resources for maximum ROI.
Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decisionmaking.
Forge strong partnerships with external vendors agencies and affiliates to enhance marketing efforts.
Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.
Lead crossfunctional teams to ensure cohesive of marketing strategies.
Represent the marketing team in executive meetings providing insights and strategic recommendations.
Develop longterm marketing plans to support business growth and brand positioning.
Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets.
Champion a datadriven approach to decisionmaking and marketing optimization.
Qualifications
Bachelors degree in Marketing Business or a related field; MBA or equivalent preferred.
10 years of experience in marketing with a strong focus on acquisition and conversion in the insurance industry.
Demonstrated success in leading and managing highperforming marketing teams.
Advanced knowledge of digital marketing strategies and tools (e.g. SEO SEM social media email marketing).
Strong analytical skills and experience with advanced data analysis and reporting.
Excellent leadership communication and interpersonal skills.
Ability to think strategically and translate business objectives into actionable marketing plans.
Experience with print and direct mail marketing strategies.
French language skills are an asset.
Benefits
Competitive salary and executivelevel bonuses.
Comprehensive health dental and vision insurance.
Generous retirement savings plan with company match.
Opportunities for continuous professional development and executive training.
A supportive and innovative corporate culture.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancyrelated conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Primary Location
Working Arrangement
Salary range is expected to be between
$86250.00 CAD $155250.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant jobrelated factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short and longterm disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about paid time off provisions.
Required Experience:
Manager
Employment Type
Full-Time
