Marketing Content Strategist
Marketing Content Strategist
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Job Description
Marketing Content Strategist
Location: Pompano BeachFlorida
Department: Communications
Reports to: Lead Marketing Strategist
Type: Fulltime
Are you a strategic marketing strategist with a passion for creating compelling marketing content Do you thrive on developing highimpact marketing strategies that inspire action and drive engagement
OneHope is seeking an experienced Marketing Content Strategist who can seamlessly blend strategic marketing planning with powerful storytelling to amplify our brand enhance advocacy and strengthen partner engagement. If youre both a marketing strategist and an exceptional content creator wed love to hear from you!
Faith and Attitude:
- Maintain a personal relationship with Jesus Christ and demonstrate a Christlike attitude in all interactions aligning with OneHopes mission and core values.
- Participates in partner care through the ministrys Culture of Engagement initiative.
- Collaborates with other team members to design and implement strategies for the pursuit of various Communications goals as directed by leadership.
Marketing Strategy:
- Develop audience personas and segmentation to create integrated marketing strategies.
- Build and refine audience journey maps to enhance engagement and conversion at each stage of interaction.
- Craft messaging frameworks tailored to different audience segments ensuring alignment with OneHopes mission and goals.
- Identify and develop key touchpoints across digital and traditional platforms to increase brand awareness maximizing engagement and impact.
Content Strategy and Development:
- Partner with the Lead Marketing Strategist to develop and implement datadriven content plans aligned with OneHopes brand objectives and audience needs.
- Own the full content lifecycle from strategic planning outlining to writing editing and publishing across platforms.
- Ideate and develop highimpact content that supports brand awareness audience engagement and conversion goals.
- Create compelling content for digital platforms (web social media email) and traditional media (print collateral) to enhance brand presence and engagement.
- Develop messaging frameworks that ensure consistency in tone voice and branding across all communications.
Content Creation:
- Write compelling and brandaligned copy for content including articles blogs landing pages newsletters events and promotional materials that reflect OneHopes messaging and voice.
- Ensure all content is onbrand targeted optimized for the main call to actions and aligned with campaign objectives.
- Plan write and edit content to ensure clarity consistency and alignment with OneHopes brand standards and marketing objectives.
- Collaborate with graphic designers project managers and other team members to bring content ideas to life.
Market Research and Analysis:
- Analyze the effectiveness of marketing campaigns and content strategies using datadriven insights.
- Identify content trends and make recommendations for adjustments to improve audience engagement and conversion rates.
- Use A/B testing and audience insights to refine messaging and maximize effectiveness.
Qualifications:
- Bachelors degree in Journalism Marketing Communications or a related field.
- 5 years of professional experience in content creation ideally in an international nonprofit or marketing agency.
- Proven ability to develop engaging content across various platforms and formats.
- Strong track record of delivering highquality brandaligned marketing content
Other Skills and Abilities:
- Bilingual proficiency in English and Spanish or English and French is desirable.
- Exceptional written and verbal communication skills.
- Proven ability to turn strategy into content that performs.
- Highly adaptable with the ability to thrive in a fastpaced environment.
- Strong portfolio demonstrating strategic writing for digital marketing email campaigns and web copy.
- Collaborative team player skilled at working with strategists designers and project managers.
- Strong project management skills including handling multiple projects and meeting tight deadlines.
- Crosscultural awareness with a creative mindset and attention to detail.
- Proficiency in Microsoft Office Dropbox Microsoft Teams and Asana; familiarity with Adobe Creative Suite is a plus.
Work Environment:
- Monday to Friday during business hours 9 AM5 PM).
- Flexibility required to accommodate international teams in different time zones.
- Occasional travel may be necessary both domestic and international.
Required Experience:
Senior IC
Employment Type
Full-Time
