Newsletter Marketing Manager mwd

Introduction

One team one direction.
We are a Germanfounded company that has risen from humble beginnings to become the European market leader for online catering & food service supplies. Our professional equipment makes everyday life easier for countless businesses in this dynamic sector. For our part we challenge ourselves to continuously become better and embrace trends and innovations.

Together with our partners customers and dedicated team we achieve fresh successes year on year. As we do so we remain grounded and focused on our goals. We strive to continuously refine our service and further expand our global presence among the wide range of businesses we supply.

To this end we support business owners in planning professional kitchens develop custom solutions for our stateoftheart internal data management and design major marketing campaigns all inhouse. Want to come on board

Your potential contribution in a nutshell:
Youll help GGM Gastro increase customer loyalty in the European market through targeted newsletter marketing reactivating existing customers and attracting customers attention to appropriate offers and information. Together with a strong team of social media SEO and content designers and developers youll optimise the newsletter marketing channel and enable GGM Gastro to reach and inspire a wide range of target groups and personas. Youll work in crossfunctional teams and continuously develop your online marketing skills

Your mission

• Collaborating closely with the marketing team youll lead the entire newsletter campaign process from planning to implementation for all stages of the customer journey including newsletter design landing pages and calltoactions.
• Youll be responsible for campaign planning and implementation including the creation of email and WhatsApp automation workflows to send personalised scheduled emails and messages.
• Youll establish measures to increase the usage behaviour and conversion rate of recipients of campaign mailings and newsletters.
• Youll work to constantly optimise our newsletter communication through continuous testing and analysis of the relevant KPIs. As part of this work youll create reports and derive recommendations for action from your analyses.
• Youll develop maintain and enrich our newsletter distribution lists market segmentation and the personalisation of recipient lists.
• As an expert in your field youll develop exciting solutions in consultation with our various specialist departments with opportunities to showcase your consulting skills.
• Youll bring creative approaches to aligning content between the newsletter and corresponding landing page.
• Youll effectively utilise all internal and external channels to acquire subscribers and develop methods for deeper differentiation of the various customer groups.
• Youll ensure that industry best practices are adhered to.

Your profile

• A degree in marketing/communication or a comparable qualification; alternatively completion of a relevant programme of vocational training
• 3 years of professional experience in newsletter marketing
• A keen interest in overseeing exciting content and working according to a market segmentation approach
• An affinity for numbers and excellent analytical skills
• An enjoyment for delving deep into the needs of our customers and getting to grips with the full breadth and depth of our business model
• A confident command of marketing automation and email tools such as Emarsys Mailchimp HubSpot or similar systems
• Proficiency in working with CMS tools
• Communication and organisational skills the ability to work in a team proactivity and creativity
• A qualityconscious and detailoriented way of working
• A feel for language that enables you to engage our customers in a persuasive and personal way
• Very good German skills and good English skills (written and spoken)

Why us

• The opportunity to work autonomously in your chosen area
• Fair remuneration and interesting work
• Flat hierarchies and relaxed equal working relationships
• A friendly respectful working environment
• An ergonomic workspace with stateoftheart technical equipment
• Internal and external training opportunities
• Free language courses
• Anniversary bonuses and good health bonuses
• Christmas bonus
• Teambuilding events summer party and Christmas party
• The use of company vehicles for travel to and from work as part of our carpool scheme
• Our own canteen with fresh affordable lunch
• Free coffee bar drinks and fresh fruit
• Indoor and outdoor lounge
• EGYM Wellpass for over 9000 gyms and wellness studios
• Employee offers and discounts via our partnership with Corporate Benefits
• Employee disability cover
• Company pension