Capability development for Bajaj Finserv digital assets App and web. Work closely with COE to gather requirements and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on platform will lead to increased adoption of App Web and contribute to business engagement increased traffic and conversions.
Duties and Responsibilities
customer facing capabilities are envisaged delivered and functioning with attention to detail business/service requirement that the requirement is delivered in a customer intuitive manner sure the right communication reach out to the customer to ensure the customer is engaged with the application and caters to business/service need at the same time
management of any asset in the digital platform if it is working fine at all times and benchmark similar capabilities in the market and see if asset can be made better of properties on Digital Platform for driving business priorities with IT and Data Science Teams to provide specific views on prioritized business modules to the customers including Segmentation of customers based on their persona & creating Front end capability to display on Platforms.
key metrics to next view success launches Driving DAU (Daily Active Users) MAU (Monthly Active Users) utilization via digital assets the feature adoption should happen in such a way it increases the customer retention on the Bajaj Finserv Digital Assets achieved (Planned versus actual business or service numbers)
and evaluating the effective activities to keep the customer engaged on the Platform the last activity with the latest engagement activity to understand what works and what doesnt the latest engagement activity with the industry the engagement activity ensure which engagement product should come in the application
and timely fixing of the issues while observing customer behavior in production the TAT should be within limits while fixing the issues the stakeholders responsible for any issue debugging and resolving have the timely approach/communication to ensure that the customer will be engaged on application without any hustle
and Power BI dashboards: of traffic leads conversions via Power BI dashboards the latest update of customer activity on assets with data/ business team to understand the trend of the customers moving upwards in terms of engagement with the App track of daily activities for release service issues and engagement
Key Decisions / Dimensions
scenarios writing and test case creation (using Gen AI) basis linked backend systems with Platform Content management system tools for delivering front end assets the New ideas and ensuring the compliance for increase the App Engagement and Adoption
Major Challenges
of multiple requirements received from business performance marketing regulatory stakeholders to be managed simultaneousy customer engagement on the asset
Required Qualifications and Experience
a)Qualifications PostGraduation MBA b)Work Experience 23 Years in App/web development domain c)Skills Keywords management
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