Ad Strategy Manager
Ad Strategy Manager
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Job Description
The Ad Strategy Manager will join the core Ad Monetization Hub and collaborate closely with franchise game teams to deploy optimal ad monetization strategies and best practices that enhance retention and drive longterm growth objectives. In addition work with the marketing data and platforms teams to develop engagement and monetization strategies for individual games and the entire Stillfront game portfolio.
Position Overview
We are seeking a talented Ad Strategy Manager to join our dynamic team. You will be responsible for optimizing ad monetization strategies across multiple mobile game franchises within Stillfronts ad monetization hub. You will drive revenue growth by improving ad placements optimizing network partnerships and leveraging datadriven insights to enhance user experience and maximize ARPDAU.
YOUR MISSION
Develop and execute ad monetization strategies to increase ARPDAU and overall ad revenue
Identify new monetization opportunities like. innovative ad formats direct deals and hybrid ad strategies
Leverage ad performance data and A/B testing to identify highimpact optimizations
Establish and maintain KPIs for ad revenue performance regularly reporting findings and strategic recommendations
Work closely with game studios to align ad strategy with user experience and player engagement
Partner with engineering teams to implement and test new ad placements and mediation settings
Collaborate with UA & product teams to ensure a balanced approach between ads and IAP
Stay updated on industry trends best practices and emerging technologies to continuously innovate and improve our products
YOUR BACKSTORY
3 years of experience in mobile ad monetization ad operations or ad strategy (gaming industry preferred)
Strong knowledge of mediation platforms (e.g. IronSource/LevelPlay MAX AdMob) ad networks and mobile game genres
Proficiency in identifying ad opportunities through A/B testing additional ad placements segmentation rules and ad formats supported by data analytics
Proven track record of increasing ad revenue through strategic optimizations
Ability to analyze large datasets and translate findings into actionable revenuedriving strategies
Strong negotiation and relationship management skills with ad networks and partners
Selfstarter with a proactive and problemsolving mindset
Familiarity with JIRA Google Data Studio Looker
Excellent analytical skills with the ability to interpret data & translate insights into actionable plans
Effective communication and leadership skills with the ability to collaborate across teams and influence stakeholders
Passion for gaming and a deep understanding of player motivations and preferences
Benefits
Competitive salary and comprehensive benefits package
Work in a dynamic environment with high exposure to a wide variety of genres diversified products and ad strategies
Flexible working hours and a supportive collaborative work environment
Opportunity to work with a talented team of professionals and make a significant impact on a globally recognized product
How to Apply
Please submit your resume and cover letter outlining your relevant experience and why you are interested in joining Stillfront. We look forward to hearing from you!
StillfrontGroup is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From wellestablished franchises like Supremacy Big Farm and BitLife to niche games we span many different genres including strategy simulation RPG and action and casual and mashup believe gaming can be a force for good. And we want to create a gaming universe that is digital affordable equal and sustainable. So we focus on developing games that are all about having a rewarding hobby a great social experience or a strategic challenge.
Employment Type
Full Time
