B2B EMEA Events Marketing Manager
B2B EMEA Events Marketing Manager
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Job Description
Job Description:
About The Team:
As part of the global Marketing organization the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Dow Jones Newswires Factiva and Risk & Compliance. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness build our reputation and deepen relationships in select industries and accounts.
Job Description
In this role youll be responsible for marketing to Fortune 1000 companies in 3 of the select industries (Banking Investing Payments Manufacturing Oil & Gas Pharma) and driving in partnership with sales and product revenue growth in these segments and key accounts within. To achieve this youll be responsible for the planning and of events and conferences that build awareness and our reputation in our key industries and that engage our target accounts enabling sales to build relationships and drive business growth. You will work collaboratively with Sales Industry Marketing ProductProposition and the Global Marketing team to develop the strategy and execute your plan. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a strategic Events Marketing Manager with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth in EMEA (Europe Middle East and Africa).
This role is based inperson in London UK or Paris FR reporting to the Senior Director of Marketing for EMEA.
Responsibilities
Collaborate with Marketing Sales and the Business Proposition team to develop an event strategy targeting select industries and accounts that integrates with the digital strategy to drive awareness build our reputation and deepen relationships.
Understand the events for our target industries stay abreast of latest trends and monitor competitors event activity.
Manage from start to finish the ideation planning and delivery of assigned events. Ensure Dow Jones has an optimal presence including a prominent speaking slot a well located booth with compelling design and content a networking opportunity to build relationships etc. targeting decision makers from our select accounts.
Plan and deliver a wide range of events including hosted inperson events conference sponsorships and virtual events.
Management of all event logistics including contract negotiation and storage and shipment of booths promotional items printed materials
Analyze event performance at an industry and account level to inform datadriven decisions and creation of future events plans
Maintain events budget and related processes involving procurement and finance
Creation of postevent reports to actively track and optimize the performance of each event.
What Youll Bring
7 years of events experience ideally within the B2B space targeting enterprise clients from Banks Payments Investing Oil & Gas Pharmaceutical and/or Manufacturing companies. Experience in Risk and Compliance is a plus.
Bachelors degree in Marketing Communications Business or a related field; MBA a plus
Ability to work effectively in a matrixed company model
Strong collaboration and influencing skills
Experience managing heavy and conflicting event schedules and multiple event formats including proprietary events niche industry conferences major industry conferences etc.
Excellent project management skills with a proven ability to multitask prioritize manage stakeholders at all levels across the business and adhere to tight deadlines in a fastpaced environment
Multilingual a plus In addition to English proficient in/basic understanding of Spanish French or German is preferred.
Business Area:
Dow Jones CMO MarketingJob Category:
Marketing & Product ManagementUnion Status:
NonUnion roleRequired Experience:
Manager
Employment Type
Full-Time
