PR - Assistant Manager
PR - Assistant Manager
Posted on :
11-04-2025
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1 Vacancy
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Job Description
As PR Asst. Manager you will execute public relations initiatives to enhance the
organizations image and build positive relationships with key stakeholders.
Objective
1. Media Presence: Generate media coverage for brand/organization visibility through
press releases targeted media outlets and strategic media partnerships.
2. Build Positive Relationships: Build strong connections with stakeholders customers
and influencers for sustained brand advocacy.
3. Craft Compelling Content: Develop and distribute engaging content across various
platforms to convey key messages effectively.
4. Reputation Management: Proactively managing and enhancing the brands
reputation across all platforms to build trust and credibility among target audiences.
Responsibilities:
Media Relations
Craft and distribute press releases to announce new products store openings or
other important news.
Establish and maintain relationships with journalists bloggers and PR influencers
relevant to the jewellery industry and lifestyle sector.
Use tools to monitor brand mentions and media coverage and prepare
monthly/quarterly reports on PR outcomes.
Content Strategy
Generate compelling content including press releases articles blog posts and social
media content by collaborating with the content & fashion team.
Ensure consistency in messaging and branding across various content platforms.
Executing PR Strategy
Work with the PR Manager/Brand Head to implement PR strategy aligned with the
companys business objectives and brand identity.
Manage the PR calendar incorporating seasonal promotions product launches and
other key business events.
PR Influencer Partnerships
Research and reach out to potential brand advocates or PR influencers who align with
Kushals values and customer base.
Plan and execute PR influencer campaigns including tracking deliverables deadlines
and KPIs.
Event Coordination
Plan and coordinate PR events such as product launches press conferences or
community engagement events.
Utilize media contacts and social media to promote events and secure media
coverage.
Ensure Crisis Readiness
Prepare and implement proactive crisis communication strategies to safeguard the
organizations reputation.
Qualification
Bachelors degree in public relations Communications Literature Art.
Minimum of 4 years of experience in PR and media management
1 years of recent experience in B2C model in the fashion beauty industry lifestyle
and Hospitality.
Experience
Proven track record of successful PR campaigns including evidence of media
coverage and brand visibility improvements.
Strong media relations experience with a network of industry contacts.
Experience planning and executing PR events such as product launches press
conferences or community engagement events.
Previous involvement in influencer identification outreach and campaign
management.
Experience in managing social media accounts for PR purposes.
Experience with working with agencies and vendor management.
Familiarity with developing and managing PR calendars and aligning activities with
seasonal promotions product launches and key business events.
Familiar with setting up a crisis communications plan.
Familiar in managing PR budgets.
Achievements
Led successful PR campaigns resulting in increased brand visibility and positive
media coverage.
Established and nurtured key media relationships leading to consistent media
placements.
Executed media coverage that achieved cost savings while maximizing results.
Skills
Strategic Thinking: Ability to contribute to the development and implementation of
overarching PR strategies aligned with business objectives.
Media Relations: Strong relationships with journalists bloggers and inuencers in the
jewelry industry and lifestyle sector for securing media coverage and partnerships.
Media Pitching: Skilled in crafting and delivering compelling pitches to secure media
coverage for key organizational announcements.
Reputation Management: Ability to implement strategies to enhance brands reputation and ensure consistency across all channels.
Content Creation: The ability to create compelling content including press releases articles and social media posts to convey the brands message effectively.
Influencer Partnerships: Identifying and collaborating with influencers and advocates to
amplify the brands reach and reputation.
Campaign Management: Plan and execute influencer campaigns monitoring deliverables
deadlines and key performance indicators (KPIs).
Event Coordination: Ability to plan and execute PR events with attention to detail
coordinating logistics for successful outcomes
Crisis Management: Ability to handle potential PR issues and develop crisis communication plans.
Data Analytics: Utilize PR analytics tools for monitoring and measuring PR outcomes.
Networking Skill: Building and nurturing professional relationships within the industry and among stakeholders.
Negotiation Skill: Negotiating with media partners event organizers and other stakeholders to secure favorable terms and opportunities.
Time Management: Ability to deliver multiple projects within the deadlines effectively.
Communication Skill: Exceptional written and verbal communication skills for crafting
compelling messages and presentations.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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