Marketing Executive - Conferences
Marketing Executive - Conferences
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Job Description
Marketing Executive Conferences
Holborn London UK.
Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.
What were looking for
Argus produces commercial conferences for the energy and commodities markets. We specialise in agriculture chemicals crude oil energy transition fertilizers generation fuels LPG metals oil products. Argus has dedicated conference teams in Houston London Moscow Sao Paulo Shanghai and Singapore running a global portfolio of 40 events.
As the Conference Marketing Executive you will be responsible for planning developing implementing and managing a digital and offline marketing strategy to support our events business. In conjunction with the Global Head of Conference Marketing and other key stakeholders your responsibility will be to use offline online and social channels to generate interest engagement and marketing leads. This will include the capture of data obtaining new prospects for our portfolio of marketleading conferences.
You will have the opportunity to work on a portfolio with a strong brand presence including several events which are established as leaders in their market as well as related launches in growth markets. You will be working with a highly supportive and motivated conference team and will have opportunities for travel. For the right individual this will be a rewarding and fun position in a fastgrowing company with a track record of developing and retaining talented people.
What will you be doing
- Implement and projectmanage high calibre coordinated marketing campaigns for 46 conferences a year
- Execute multichannel and multilingual campaigns where required to drive delegate acquisition and support sponsorship sales acquisition
- Utilise digital and nondigital channels including but not limited to email social media telesales projects search and SEO and content marketing working with digital marketing specialists
- Devise implement and manage strategies to increase conversion of prospects and return of attendees
- Work closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverables
- Build and execute email and social campaigns
- Update the conference website and continuously optimise page layout and navigation
- Identify marketing partners cultivate relationships and agree mutually beneficial contra deals
- Produce mid and post campaign reports for each event using relevant analytics tools to track performance and make recommendations for improvements
- Monitor data quality build and manage databases ensuring to keep data up to date targeted and relevant for every event campaign
- Manage and control the marketing budget for each campaign
- Balance multiple priorities updating stakeholders on progress and expected delivery
Skills and Experience
- Prior events marketing experience is desirable
- Demonstrates effective collaboration with other brands/teams and embraces new ideas systems projects or processes
- Confident decision maker with the ability to assess opportunities and risks and flag these to your line manager
- Experience using some of Marketo Salesforce Sprinkler LinkedIn Twitter CMS systems Canva basic Photoshop HTML creation is desirable
- Working knowledge of Excel and Google Analytics
- Experience in the commercialization of events including launch events
- Ability to work closely with sales and align marketing strategy to commercial objectives
- Willingness to develop knowledge both within the marketing discipline and the industries we serve
- Experience in digital marketing techniques and channels
- Establish a datadriven approach to strategic and tactical decision making
- A proven record of testing measuring and evaluating marketing channels to optimise spend and demonstrate ROI
- Strong communication skills with the ability to articulate performance metrics challenges and opportunities to the event project team
Whats in it for you
Our rapidly growing awardwinning business offers a dynamic environment for talented entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People we promote professional development and retain a highperforming team committed to building our success.
- Competitive salary and company bonus scheme
- Group pension scheme
- Group healthcare and life assurance scheme
- Flexible working environment
- 25 days holiday with annual increase up to 30 days
- Subsidised gym membership
- Season ticket travel loans
- Cycle to work scheme
- Extensive internal and external training
About Argus
Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments news analytics consulting services data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1400 staff Argus is an independent media organisation with 30 offices in the worlds principal commodity trading hubs.
Companies trading firms and governments in 160 countries around the world trust Argus data to make decisions analyse situations manage risk facilitate trading and for longterm planning. Argus prices are used as trusted benchmarks around the world for pricing transportation commodities and energy. Founded in 1970 Argus remains a privately held UKregistered company owned by employee shareholders and global growth equity firm General Atlantic.
Argus is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities as well as participation in employeeled initiatives including a womens network. Our core values are Excellence Integrity Partnership and Inclusivity.
For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia/en/careers/openpositions
By submitting your job application you automatically acknowledge and consent to the collection use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race gender sexual orientation gender identitydisabilityor veteran status.
Employment Type
Full-Time
