VP Marketing

Pocketpills is Canadas online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of healthcare professionals technologists customer service working to provide personalized care support and timely medications for our members. Through our easytouse app and website members can fill prescriptions order refills and consult with certified health care professionalswherever and whenever they need. With a presence across multiple provinces in Canada we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canadas fastestgrowing health tech companies.

At Pocketpills we prioritize a memberfocused approach and seek passionate individuals who resonate with our core values: People First Celebrate the Why! Be Accountable Act with Honesty and Integrity and Think Big Start Small Move Fast.

Join us in making a meaningful impact in healthtech!

Position Overview:

We are seeking a strategic and visionary VP of Marketing to lead Pocketpills marketing efforts and drive company growth through branding digital marketing performance marketing and product marketing. This individual will work closely with executive leadership to shape the companys digital presence craft impactful gotomarket strategies and lead performance marketing initiatives to ensure measurable results and growth. As the VP of Marketing you will collaborate extensively with engineering product development and product design teams to ensure that marketing strategies are seamlessly integrated with product features innovations and customer experience. You will also lead a dynamic resultsdriven marketing team ensuring consistent and effective brand positioning across all channels while optimizing performance through datadriven decisionmaking.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and execute a comprehensive multichannel marketing strategy that drives company growth enhances brand recognition and expands market share. Focus on both shortterm results and longterm sustainable growth.
• Lead crossfunctional alignment between marketing sales product development and customer service teams to ensure consistent messaging cohesive strategies and efficient across all touchpoints.
• Collaborate with the executive leadership team to define and refine marketing objectives KPIs and business goals ensuring that marketing efforts align with the companys overall strategic vision and growth targets.
• Continuously evaluate market conditions customer needs and competitive landscapes and adapt marketing strategies to remain agile and responsive to emerging trends and opportunities.

Digital Marketing & Brand Strategy:

• Oversee and optimize digital marketing efforts across various channels including SEO SEM paid media email marketing social media and content marketing to enhance brand awareness drive highquality traffic and increase conversions.
• Design implement and manage highly targeted digital advertising campaigns across multiple platforms (Google Ads Facebook Instagram LinkedIn etc. to drive customer engagement acquisition and retention.
• Leverage advanced analytics tools and dashboards to regularly track and measure campaign performance optimizing marketing spend and identifying opportunities for improvement ensuring datadriven decisions that maximize ROI.
• Drive the creation of engaging and innovative content that reflects brand values educates customers and positions the company as a thought leader in the industry.
• Develop and execute integrated marketing campaigns that drive customer acquisition and retention through both online and offline channels including digital ads PR events and partnerships.

Product Marketing & GotoMarket Strategy:

• Lead the creation and of detailed product launch plans collaborating with product development and customer success teams to ensure that new product offerings are successfully introduced to the market with clear value propositions.
• Design and implement gotomarket strategies that position products effectively using data and customer insights to inform pricing messaging and promotional tactics.
• Collaborate closely with the product development teams to ensure that marketing initiatives are aligned with new product innovations and that product features are highlighted in a way that resonates with target audiences.
• Work closely with the customer success and product managers teams to monitor product adoption rates gather realtime feedback and continuously optimize the customer journey postlaunch ensuring customer satisfaction and longterm loyalty.
• Continuously track market trends consumer behaviors and competitor activities leveraging this information to proactively adjust marketing strategies and maintain a competitive edge in the market.

Team Leadership & Development:

• Build mentor and lead a highperforming marketing team with expertise in digital marketing content creation branding and customer engagement. Provide clear direction and inspire a culture of creativity accountability and innovation.
• Set and communicate clear objectives KPIs and performance metrics for each team member ensuring individual and team alignment with the companys broader marketing goals.
• Foster a collaborative resultsdriven work environment where the team is encouraged to experiment iterate and share ideas for continuous improvement and marketing innovation.
• Promote and establish crossfunctional partnerships with other departments such as sales engineering and product design to drive consistency alignment and greater impact across marketing initiatives.
• Regularly assess the performance of marketing campaigns analyzing key data points and metrics to understand the effectiveness of strategies and tactics and make strategic adjustments based on insights from performance analysis.
• Develop and implement training and development plans to elevate the skills and capabilities of the marketing team ensuring they stay up to date on the latest industry trends and digital marketing best practices.

Qualifications & Experience:

• Minimum of 10 years of experience in marketing roles with at least 3 years in a senior leadership position ideally within a fastpaced ecommerce or online healthcare environment.
• Proven track record of scaling marketing operations and driving substantial growth for online businesses with handson experience in creating and executing highimpact marketing strategies that deliver measurable results in a Canadian market.
• A strong brand advocate with a history of developing innovative and effective marketing strategies successfully launching new products and identifying consumer solution opportunities in competitive market segments.
• Experience working in the Canadian online business landscape with an understanding of ecommerce digital consumer behavior and marketspecific trends. Ability to navigate and leverage digital channels consumer touchpoints and local market preferences to drive successful marketing campaigns.
• Expertise in performance marketing with deep knowledge of key metrics such as ROI customer acquisition costs (CAC) conversion rates customer lifetime value (CLV) and A/B testing. Proven ability to leverage data and analytics to make datadriven decisions that optimize marketing spend and maximize growth.
• Exceptional team leader and mentor with extensive experience building coaching and inspiring highperforming crossfunctional teams. Capable of fostering an environment of collaboration creativity and continuous improvement while maintaining a focus on delivering business objectives.
• Strong strategic thinker with a handson approach comfortable making highlevel decisions while diving deep into the details of campaigns and performance analysis.
• Ability to thrive in a dynamic fastgrowing environment with a passion for embracing new challenges staying ahead of industry trends and adapting quickly to changes in the market or company priorities.

Benefits:

Join our team and enjoy a benefits package designed to support your health and wellbeing including dental and vision care as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote worklife balance youll receive paid time off including vacation days. Additionally we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!

The annual compensation is based on a number of factors and may vary depending on jobrelated knowledge skills experience and alignment to the market .

Location: Hybrid with regular inperson meetings in the office in Surrey.

Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrierfree and accessible employment practices. Should you require accommodation through any stage of the recruitment process please make them known when contacted and we will work with you to meet your needs.

Required Experience:

Exec