Associate Director Paid Social mfx
Associate Director Paid Social mfx
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Job Description
The role
We are looking for a highly strategic and analytical Associate Director Paid Social (m/f/x) to drive the evolution of our Paid Social advertising efforts. This is a highimpact individual contributor role sitting at the intersection of performance marketing ad tech and automation. As a key leader within the team you will own the global testing and measurement strategy ensuring datadriven decisionmaking that unlocks new growth opportunities. You will play a critical role in budgeting infrastructure development and automation collaborating with crossfunctional teams to ensure Paid Social operates at peak efficiency.
Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.
What youll do
As the Associate Director Paid Social you will drive key initiatives across four strategic areas:
- Platform Leadership & Innovation
- Serve as the goto expert on Paid Social providing strategic guidance on Meta TikTok Snap and other key platforms with a deep understanding of platform mechanics auction dynamics and optimization levers.
- Anticipate and adapt to platform updates leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
- Collaborate with platform partners to pilot new solutions enhance measurement capabilities and improve efficiency.
- Advise and collaborate with the Paid Social Campaign Ops team ensuring platform strategies are optimized with bestinclass practices and advanced ad tech solutions.
- Measurement & Testing
- Lead the testing and measurement strategy across Paid Social platforms (Meta TIkTok Snap etc.
- Develop and refine experimentation frameworks including creative tests conversion lift tests and attribution modeling.
- Analyze test results to inform datadriven decisions and uncover new growth opportunities.
- Collaborate with analytics and data teams to continuously enhance measurement methodologies.
- Ensure proper budgeting processes including daily and weekly pacing are aligned with strategic goals and seasonality.
- Automation & Infrastructure
- Ensure Paid Social infrastructure is optimized working closely with automation teams to implement scalable solutions.
- Own and develop the automation of reporting for performance tracking and measurement.
- Partner with internal teams to ensure automation efforts align with overall business objectives and drive operational efficiencies.
- Lead automation efforts for catalog ads refining workflows and automating processes within platforms like Smartly.
- Tracking
- Support internal teams in maintaining accurate tracking and performance measurement.
- Ensure tracking is correctly set up and manage new tracking requests as needed.
- Collaborate with analytics engineering and marketing teams to enhance the tracking infrastructure.
What youll bring
- An excellent degree in Marketing Business Analytics or a related field.
- 7 years of experience in Paid Social performance marketing or a related field
- Proven record of handson experience with experimentation testing and measurement
- Strong analytical skills translating data into actionable insights
- Proven ability to lead highimpact initiatives and drive measurable results
- Excellent collaboration and influencing skills across teams and stakeholders
- Experience designing scalable processes that adapt to business needs
- A proactive resultsdriven approach with a strong ownership mentality
What we offer
Elevate your lifestyle! Join one of Europes fastestgrowing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90 nationalities.
- Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
- Plus weve got your wellbeing covered with mental health support transportation perks and workingparentfriendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!
About HelloFresh
HelloFresh is on a mission to change the way people eat forever!
Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.
Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fastpaced and dynamic environment where innovation and smart fast action is encouraged.
We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.
Are you up for the challenge
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
We are HelloFresh
At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:
Europe:
APAC:
United States:
Canada:
Required Experience:
Director
Employment Type
Full Time
