A fintech client is seeking aGrowth Marketing Senior Associate (Remote). In this role youll drive measurable growth through datadriven strategies and paid digital channels by optimizing and scaling campaigns across various platforms. You will be crucial in shaping the clients business by improving their online presence driving customer acquisition and increasing engagement. Utilizing your datadriven insights youll enhance visibility across digital channels ensuring our products effectively connect with and resonate with the right audience.
RESPONSIBILITIES
- Facilitate performance marketing campaign optimization across paid search display social media programmatic and other digital channels to drive traffic lead generation and conversions.
- Leverage analytics and performance data to make realtime adjustments maximizing ROI and reducing customer acquisition costs.
- Develop and implement multichannel strategies that align with overall marketing goals and core audience segmentation.
- Maintain detailed performance reports identifying trends and insights to improve campaigns and inform future strategies continuously.
- Conduct A/B tests on creative targeting and landing pages to continually improve performance.
- Facilitate performance marketing agency conversations to ensure timely completion of optimization work.
- Manage performance marketing budgets making databacked recommendations to optimize spending and improve campaign efficiency.
REQUIREMENTS- Previous experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.
- Expertise in Google Ads Meta Ads LinkedIn and programmatic advertising platforms.
- Strong understanding of data analytics conversion optimization and tracking tools (e.g. Google Analytics SEMRush etc..
- Ability to work with crossfunctional teams and manage multiple projects in a fastpaced environment.
- Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights.
Required Experience:
Manager