Product Marketing Manager-Digital Health
Product Marketing Manager-Digital Health
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary:
The Product Marketing Manager Digital Health plays a lead role in the GotoMarket process encompassing the development and of marketing strategies objectives and tactics that support core marketing objectives for the bioMerieux High Medical Value (HMV) product portfolio and the associated Digital Solutions.
Responsibilities:
Coordinating and managing crossfunctional teams to facilitate the commercialization of innovative digital solutions that support our HMV product portfolio.
Market Assessment & Business Acumen
- Assess market trends and sales performance and in assigned business area
- Track and monitor inmarket competition; identify competitive threats and data gaps
- Evaluate pricing effectiveness of the bioMerieux portfolio and digital solutions
- Monitor and validate customer behaviors beliefs and attitudes
- Identify market research and business intelligence needs
- Apply market research and competitive analysis to evaluate market opportunities
- Conduct market research initiatives
Marketing Initiatives &
- Drive new product launches and associated gotomarket strategies
- Coordinate and conduct scientific and clinical advisory board meetings
- Develop execute and manage marketing tactics and programs
- Lead and conduct sales and marketing training to our field force(s)
- Tradeshows and promotional events develop content and programming to drive attendance; participate and attend national congresses meet with existing customers; generate leads
- Product forecasting
Strategic Marketing & Brand Plan
- Develop brand objectives strategies and tactics that incorporate our HMV product portfolio and digital solutions.
- Develop a comprehensive messaging strategy to drive HMV product utilization
- Create sales tools and marketing collateral both digital and print to achieve corporate objectives
- Generate allnew product collateral and messaging specific to the HMV digital solution product offering
- Conduct Sales Programs to generate field force excitement and to drive sales of our product offering
- Pricing Strategy
Studies and Experience:
- Bachelors degree in biological sciences or businessrelated field required; MBA or other postgraduate degree in Health Sciences preferred
- At least 3 years of successful product management experience preferably with diagnostic or medical products including product launches.
- Experience with marketing digital clinical solutions a plus.
Skills and Qualifications:
- Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease or diagnostic biomarkers.
- Knowledge of clinical molecular biology microbiology immunology or virology is highly desired.
- Ability to translate clinicians diagnostic needs into executable messages.
- Physician / HCP marketing experience; digital marketing experience a plus.
- Handles basic issues and problems and refers some complex issues to higherlevel staff.
- Interacts and presents technical/clinical information to audience with various levels of scientific experience.
- Familiar with Microsoft Office; PowerPoint Word and Excel and contact management databases.
- Fluent in English.
- Domestic travel required 20 of time
Required Experience:
Manager
Employment Type
Full Time
