Paid Media Manager - San Diego

Hello there

Are you looking to do the best work of your career as a marketer Do you want to be part of a hardworking and collaborative team that will push and motivate you Do you get excited about Paid Media strategies A/B testing mathematics/analytics and CRO

If you answer yes yes and yes keep reading weve got something exciting for you.

Who we are

Hi were Upgrow. We are a digital marketing agency focused on growth through Paid Media SEO and conversionfocused design and copywriting. We have a hybrid team in San Francisco and San Diego as well as a remote team throughout the US and internationally.

We focus mainly on B2B lead generation driving Marketing Qualified Leads and ultimately revenue for our clients to help their business bottom line. Our mission is to accelerate growth for remarkable brands we work with businesses focused on high growth and ready to blow things out of the water!

Heres how you and Upgrow can get aligned based on our core values:

• We Have Relentless Ownership
  • You are resultsdriven naturally competitive and thrive on the challenge to achieve performance results for our clients as well as our internal company goals
  • This means you set appropriate expectations with clients and internally on meeting deadlines and ensure that quality work is delivered
  • You understand and take ownership of the outcomes and can work collaboratively with the team in achieving that without making excuses or trying to sandbag
• We Strive for Excellence
  • You take pride in your craft and strive for excellence in the quality of the work produced
  • You can lead and set the standard of excellence for the team to ensure that our clients are impressed and overjoyed by the quality of work we do and produce
• We are Committed to Growing & Learning
  • You are naturally curious and enjoy learning about the latest shifts in advertising trends/evolutions technology advancements and product developments.
  • You see the value in running training/mentoring introducing/improving processes and knowledge sharing
• We Win Together
  • You actively seek out to make yourself available to help share knowledge and support your teammates
  • You are a joy to work with through open/clear communication and following the companys systems/processes
  • You celebrate and take joy not just in your own success but the success of others

Life at Upgrow

We are a blend of remote and hybrid inoffice teams and our closeknit US and international teams are spread across multiple US time zones covering coast to coast. This means asynchronous communication is paramount in order to maximize productivity and efficiency.

We are a high performing team that values output and results vs input and micromanagement. This means we get sh*t done no bullsh*t no politics and no excuses.

We are highly collaborative and very organized where we communicate internally primarily on Slack/Zoom use project management tools like ClickUp and Confluence to ensure projects/tasks are planned out and delivered on time.

Every week we have companywide meetings to sync together and get company level updates (e.g. sales ops people) and have short 15minute daily team huddles to ensure everyone is aligned and not blocked.

For fun we run monthly virtual happy hours have inperson lunches (where possible) and have a dedicated Slack channel for nonwork chatter so you can share your favorite emojis or photos from your weekend or vacation!

What will you do

As a Paid Media Manager you will be the main point of contact for 58 key client accounts handling account management strategy and project management. After studying each client and their industry youll develop a strategy to achieve their performance goals not just traffic but more importantly conversions.

Youll then project manage the client strategy campaign builds audience build creative and pixel tracking with the support of a Paid Media Specialist and the client. You will also provide reporting and project updates to clients in recurring meetings and handle client communications.

Must Haves:

• Paid Media MegaMastery at the end of the day our business is providing premium Paid Media strategy and implementation. This role is for people who already consider themselves wizardwarriors at driving bottomline growth primarily through Google Ads and/or LinkedIn Ads. Our level of Paid Media is way beyond the typical setting up basic campaigns applying automated bidding and set and forget. We are looking for highlyskilled Paid Media marketers looking to put on a performance clinic!
  
• Great communication skills you are able to distill Paid Media strategy into easy to understand terms for clients (who may not be as savvy) to understand get buyin and appreciate the value of what were doing as well as overly communicative with internal teams for effective collaboration
  
• Highly organized & process driven youre able to use project management tools to break out that tasks need to be done by when and by who stay on top of multiple projects and ensure client delivery is met. Youre a selfstarter who needs minimal supervision/instruction who is proactive on getting things done.
  
• Analytical and data driven you dont just make guesses as to why metrics go up or down but are comfortable diving deep and analyzing data in order to draw actionable insights and conclusions. You have strong proficiency in Excel (pivot tables building charts vlookups)
  
• Results driven you have a track record of achieving results and if youre not getting results you have an insatiable appetite to identify opportunities get client buyin and execute. You know how to identify where the opportunities are in order to move the needle and not be focused on just checking off a checklist (although those are important)
  
• Real Experience you have a proven track record of Paid Media achievements with typically 3 years of Google Ads/LinkedIn Ads experience of managing large budgets $30k monthly)
  
• Passionate About Paid Media your YouTube history is filled with Paid Media content you are in the Paid Media forums you could talk for hours about this stuff its more than a job its what makes you great professionally.

Nice To Have:

• Experience in B2B SaaS/Enterprise technology
• Experience in other Paid Media channels (e.g. Reddit Ads Programmatic)
• Advanced knowledge of Google Tag Manager (using regex datalayer javascript)
• Web development skills (using HTML/CSS Javascript)
• Experience with landing page optimization.
• Experience at an agency or startup or as a consultant.
  

Our work hours are typically your standard 40/wk. Core working hours are 8:30am to 5:30pm in your time zone (except EST which is 9am to 6pm). This means during work hours you are in a focused environment where you are dedicating your time and attention to Upgrow with a good internet connection and good work space.

Show me the money

Alright lets get to the point of why your time isnt free but valuable. Heres what were offering in exchange for your services:

• Competitive base annual salary starting from $75000 but it can really vary depending on your experience background and readiness. Were considering a range of candidates for years of experience work history skills and management track record. We can chat more on the topic upfront if youre interested.
• High bonus potential! Annual company profit sharing client renewals and case study bonuses (can add 20 to your salary if youre a high performer!
• Paid health dental and vision
• Life insurance
• Unlimited PTO plus 10 company holidays
• Sweet company swag that will quickly elevate your social status
• Access to office gym facilities

Is this a good fit for me

Obviously were biased but here is our honest (as can be) assessment of the pros/cons of working at Upgrow in this role.

Benefits to you and your career

• Have an impact
  • We need people who have ideas to bring to the table and want to take action. This is your opportunity to step up to the plate and do things your way this is the role in your career that youll look back on fondly and know you created something truly special and innovative.
• Work with genuinely good people
  • We have no room for internal politics and egos we desire to see our clients and our team succeed without the unnecessary hindrances
• Huge career upside
  • Were able to identify high performers and move them quickly into larger roles vs. traditional conventions.
• Hybrid setup (San Diego)
  • We offer the flexibility of remote work plus the advantage of inperson work

Who would NOT want to take this role

A good match for any role requires a great fit between team members and the company. There are amazing people who arent in the right time/space in their careers and thats totally ok! Just trying to keep it real here.

It might not be a good fit for you IF:

• You want to be told exactly what to do
• While we have some processes documented and our team are not newbies we need you to bring ideas to the table and make things better we do want you to drive with ownership and accountability. So if youre looking for more of a straightforward role this is not it
• Youre looking for a paycheck not a career
• If youre looking for a simple 95 job to collect a paycheck then this isnt a place. We need people who are passionate about what they do. This means sometimes youre working longer hours in order to get the job done
• Youre looking for chill slow and easy
• Being in a small agency we pride ourselves in our ability to be nimble and move quickly for our clients. This sometimes means pivoting and executing quickly. You need to have a sense of urgency and not take your sweet time because you cant handle the stress.
• Were looking for people who want to play to win vs. not to lose. This means youre looking for reasons and excuses on why you cant achieve your goals vs. figuring out what is needed in order for you to achieve your goals.
• You want a freelance style work schedule
• If your schedule requires high flexibility or you prefer working exclusively in the middle of the night then this probably isnt your gig.
• Dealing with people inperson gives you social anxiety

How We Hire: A Look Inside Our Hiring Process

1. Apply Online Now that you have found a position that you have matched your skills and interests its time to apply! Make sure to include a cover letter with your application for consideration.
2. Application Review Applications are read first by our friendly recruiter and hiring manager. If we find that you are a potential match we will reach out by email to schedule a call with you to learn more about your skills and experience.
3. Interviews Our interview process consists of 3 interviews a skills assessment and a case study presentation.
   1. Short conversation via Zoom video with our Administrator.
   2. Conduct a short skills assessment to help us evaluate your skillset relevant to the position
   3. Conversation with our cofounders. They will give you a feel for the role/company and ask you some questions to better understand your background experience and fit.
   4. Case Study Presentation The final step will be to share a case study of a project you are particularly proud of that illustrates your strategy and ability to get results. Youll share a few slides to highlight your case study with a few peers from our team.
4. Youre in! After the interview process we will review everything and make a decision as a team. If its a great fit well present you with an offer and review everything on a call. If you accept youll be part of the team and begin planning for the onboarding process!