Associate European B2C Campaigns Manager
Associate European B2C Campaigns Manager
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Job Description
About this role
Job Purpose/Background:
We are seeking a Marketing Campaign Manager to lead on initiatives within our iShares ETF marketing campaign targeted at end investors (B2C audience). The role is part of the EMEA Brand Campaigns & Media team where you will be contribute to driving brand awareness consideration and preference for iShares. Initially the role will focus on Germany with the opportunity to expand across Europe. The individual will be responsible for concepting and delivering creative content against our paid and owned social and video strategy on LinkedIn Instagram Tiktok and Youtube advertising and web. You will be responsible for ensuring effective datadriven campaign delivery across these digital and traditional platforms.
In this vital role for our commercial strategy you will partner closely with the existing iShares ETF marketing campaign team of 2 as well as working across a broad matrix of marketers from global and local teams. Additionally you will partner with a diverse range of internal partners including research business strategy digital sales corporate communications and compliance. You will also manage external agencies to deliver innovative datadriven marketing campaigns that are fully aligned with our brand vision and strategic business objectives.
Key Responsibilities:
- Campaign ownership: Lead the development and of a multichannel paid media marketing campaign for the iShares brand in Germany taking ownership of specific initiatives within the campaign.
- Content Creation: Manage the development compelling advertising and educational content spanning social media (LinkedIn Instagram TikTok) video platforms (YouTube programmatic) paid search native advertising and more.
- CrossChannel Optimisation: Ensure content is optimised for diverse marketing channels focusing on strong copywriting design integrity and alignment with iShares brand identity.
- Brand Consistency: Champion iShares brand design principles ensuring consistent visuals tone of voice and brand messaging across all content.
- Agency Management: Drive agency teams to deliver highquality campaign . Manage relationships with counterparts within the key advertising and social media agencies (e.g. Pulse Mother).
- Media Strategy & Partnerships: Work closely with the BlackRock media team and agency partners (Mindshare) to develop datadriven media plans ensuring alignment with campaign objectives.
- Localisation & Market Focus: Partner with local marketing managers especially in Germany to adapt and scale campaign assets ensuring local market relevance while meeting regional placement needs.
- DataDriven Optimisation: Use data and analytics to measure campaign performance making informed decisions to optimise strategies for maximum ROI and brand impact.
- Stakeholder Communication: Effectively communicate campaign strategies progress and results to a wide range of internal and external stakeholders.
Knowledge & Experience:
- 4 years of marketing experience preferably in financial services or another regulated industry though candidates with relevant campaign experience from other sectors are also encouraged to apply.
- Exceptional project management skills with a proven ability to manage multiple campaigns across various marketing channels while working effectively in a matrix organization.
- Strong relationshipbuilding skills with the ability to foster and maintain collaborative partnerships with internal teams external agencies and local market managers.
- Excellent communication and presentation abilities with a thorough understanding of content compliance working in close coordination with legal and compliance teams.
- Knowledge of financial markets ETFs and investment products is a plus offering an advantage in developing industryspecific content.
- While German language skills and cultural awareness are not mandatory they are highly beneficial for success in this role particularly given the focus on the German market.
Competencies:
- Social Media & Advertising Expertise: Deep understanding of social media platforms (Instagram TikTok YouTube LinkedIn) with proven experience in creating engaging and platformoptimised content that resonates with retail investors. Experience working on ATL advertising including OOH and audio with TV experience a bonus.
- Video: Strong experience developing video content for social media.
- Quick Learner: Ability to quickly adapt to new platforms tools and trends staying ahead of changes in social media and digital marketing.
- Creative Storyteller: A creative thinker with the ability to translate complex financial concepts into visually compelling and shareable content across social media channels.
- Strong Eye for Design: Attention to detail in both visual identity and brand consistency ensuring all content aligns with iShares tone and design principles.
- DataDriven: Proficient in using social media analytics to evaluate content performance with the ability to optimise and adapt strategies based on datadriven insights.
- Leadership & Collaboration: Demonstrated leadership ability to manage projects stakeholders and partners to develop and execute campaigns.
- RelationshipDriven: Able to build and maintain strong relationships with internal teams external agencies and influencers to maximise campaign impact on social platforms.
- SelfMotivated & Collaborative: Capable of working independently while also being a strong team player in a large international matrix organization.
About BlackRock
At BlackRock we are all connected by one mission: to help more and more people experience financial wellbeing. Our clients and the people they serve are saving for retirement paying for their childrens educations buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment the one we make in our employees. Its why were dedicated to creating an environment where our colleagues feel welcomed valued and supported with networks benefits and development opportunities to help them thrive.
For additional information on BlackRock please visit@blackrock Twitter:@blackrock LinkedIn:www.linkedin/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age disability race religion sex sexual orientation and other protected characteristics at law.
Our benefits
To help you stay energized engaged and inspired we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional wellbeing; family support programs; and Flexible Time Off (FTO) so you can relax recharge and be there for the people you care about.
Our hybrid work model
BlackRocks hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation. As a new joiner you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock we are all connected by one mission: to help more and more people experience financial wellbeing. Our clients and the people they serve are saving for retirement paying for their childrens educations buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment the one we make in our employees. Its why were dedicated to creating an environment where our colleagues feel welcomed valued and supported with networks benefits and development opportunities to help them thrive.
For additional information on BlackRock please visit @blackrock Twitter: @blackrock LinkedIn:www.linkedin/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age disability race religion sex sexual orientation and other protected characteristics at law.
Required Experience:
Manager
Employment Type
Full-Time
