Account Based Marketing Senior Manager ABM

Who Are We

Postman is the worlds leading API platform used by more than 35 million developers and 500000 organizations including 98 of the Fortune 500. Postman is helping developers and professionals across the globe build the APIfirst world by simplifying each step of the API lifecycle and streamlining collaborationenabling users to create better APIs faster.

The company is headquartered in San Francisco and has an office in Bangalore where it was founded. Postman is privately held with funding from Battery Ventures BOND Coatue CRV Insight Partners and Nexus Venture Partners. Learn more at postman or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The APIFirst World graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

We are looking for an experienced B2B Enterprise marketer with a proactive selfstarter mentality has attention to detail and a strong desire to learn and grow in the ABM space.

What Youll Do

• Develop and Execute ABM Campaigns: Plan and implement accountbased marketing (ABM) campaigns focused on engaging highvalue target accounts at various stages of the customer lifecycle.
• Campaign Strategy & Implementation: Collaborate with sales and marketing to create tailored ABM strategies that align with broader marketing and sales goals. Execute multichannel campaigns using email content paid media events and personalized outreach.
• Account Segmentation & Targeting: Use data and insights to identify key target accounts account segments and verticals. Work on customizing marketing approaches for each segment to deliver value and drive engagement.
• CrossFunctional Collaboration: Partner closely with sales content product marketing events marketing ops digital advertising and creative teams to ensure consistent messaging and of campaigns that resonate with target accounts.
• Analyze and Optimize Performance: Monitor measure and report on campaign performance and how it impacts pipeline generation
• Content and Asset Creation: Collaborate with internal teams to develop and manage campaign assets including personalized content landing pages and other marketing materials ensuring alignment with ABM strategies.
• Project Management: Lead and manage multiple ABM initiatives concurrently ensuring they are completed on time within scope and delivering measurable business results.

About You

• 68 years of marketing experience with a minimum of 23 years focused on accountbased marketing.
• Proven experience managing ABM campaigns that drive pipeline growth and revenue particularly within complex B2B environments.
• Strong familiarity with ABM tools and platforms (e.g. Demandbase 6sense RollWorks) and experience leveraging these technologies to optimize targeting and engagement.
• Excellent communication and relationshipbuilding skills with the ability to collaborate effectively with crossfunctional teams especially sales content and creative teams.
• Project management skills with the ability to manage multiple initiatives timelines and priorities in a fastpaced environment.

The reasonably estimated base salary for this role ranges from $119250 $145750 plus a competitive equity package. Actual compensation is based on the candidates skills qualifications and experience.

What Else

In addition to Postmans payonperformance philosophy and a flexible schedule working with a fun collaborative team Postman offers a comprehensive set of benefits including full medical coverage flexible PTO wellness reimbursement and a monthly lunch stipend. Along with that our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family the creche allowance can help in supporting your worklife balance. Our frequent and fascinating teambuilding events will keep you connected while our donationmatching program can support the causes you care about. Were building a longterm company with an inclusive culture where everyone can be the best version of themselves.

At Postman we embrace a hybrid work model. For all roles based out of San Francisco Bay Area Boston Bangalore Noida Hyderabad and New York employees are expected to come into the office 3days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce leadership team and peers. The benefits of our hybrid office model will be shared knowledge brainstorming sessions communication and building trust inperson that cannot be replicated via zoom.

Our Values

At Postman we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes but also failures. In our work we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any thirdparty agency or company that does not have a signed agreement with Postman.