Global Brand Manager BHA
Global Brand Manager BHA
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$ 117000 - 137000
1 Vacancy
Job Description
Paulas Choice is Your Right Choice!
Paulas Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. Were looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.
Paulas Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful Paulas Choice could be a wonderful fit for you.
*What we offer you:
- A robust benefits package including health vision dental retirement and more
- Flexible spending account Employee assistance program
- Fitness perks meditation app membership and more
- Product samples and discounts
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location for roles that are hybrid or fully onsite were in the heart of Seattles beautiful International District
- Did we mention were a dogfriendly office
*Please note these benefits are only available to fulltime Paulas Choice employees.
In addition to our core benefits outlined above heres some additional reasons you should consider a career at Paulas Choice:
- Were committed to innovation were constantly developing new and innovative products that are based on the latest scientific research.
- Were customer centric we believe that our customers deserve the best possible products and services.
- Were a diverse and inclusive workplace we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees unique perspectives and experiences make us a stronger company.
- Were passionate about making a difference we believe that beauty is more than just skin deep. Were committed to using our platform to share research education and skin positivity.
If youre looking for a career where you can make a real difference join Paulas Choice today! Were looking for talented and passionate individuals to help us change the world one face at a time.
How Youll Have an Impact at Paulas Choice:
Youll lead Paulas Choices hero categoryExfoliationby driving innovative 360 campaigns uncovering consumer insights and managing crossfunctional to strengthen brand equity accelerate growth and deliver compelling insightdriven product strategies that resonate globally.
Responsibilities:
- Drive the Exfoliation category through a deep understanding of the internal and external landscape.
- Drive the entire process of 360 marketing campaigns for our hero product BHA from concept creation through ensuring timely delivery brand consistency and measurable results.
- Create breakthrough campaigns that push the brand forward while maintaining the brands DNA.
- Manage the development and deployment of the launch toolkits containing campaign concept messaging claims content strategy paid media assets instore assets ecommerce assets press releases influencer guidelines and activation concepts.
- Understand the consumer and translate this knowledge to create insightful strategy innovations renovations animations and communications.
- Become the brand expert through ongoing analysis category trends consumer insights and deep understanding of category dynamics and market competition and pricing.
- Analyze the potential of new products line extensions packaging updates formula updates and make recommendations based on sales and profit analysis.
- Drive and manage all aspects of innovation from concept creation to 360 launch plans. Includes insight development concept positioning pricing analyzing and forecasting size of prize and incrementality / cannibalization analysis 360 communication & POS assets and prepare presentation/updates at stage gate and monthly Portfolio meeting to all markets.
- Holistic and detail understanding of Exfoliation category in context of company customer and competition and make strategic recommendations for innovation renovation animation or rationalization.
- Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on daytoday basis.
- Lead crossfunctional team ensure ontime executional inmarket.
- Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical) before & afters & marketing claims deployment.
- Translate brand strategy into clear themes 360 campaigns and messaging and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities. Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints.
- Other responsibilities as assigned by your manager.
The Details:
Location: Remote Open to U.S. Based Candidates.
Hours: Typical PST Business Hours
Physical requirements: Ability to handle both sitting and screen time for long periods of time
Travel requirements: 10
What youll bring to the table:
- Bachelors Degree required MBA preferred.
- 5 years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
- Track record in agile creative thinking generation of new marketing ideas and working with internal and external creative partners.
- Strategic thinking for a dynamic category and channel
- Thrive in a dynamic lean and agile environment with proven record of completing projects on time in full through excellent cross functional team management leadership communication and influence.
- Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
- Strong project management skills and understanding of NPD process from ideation to .
- Selfstarter who takes initiative and speaks their mind.
What can help you really stand out:
- Skincare product marketing and development experience
- Global marketing experience
Approximate Salary Range Based on Experience and Location:
$117000 $137000 USD/annually
#LITL1
Paulas Choice Skincare determines the pay for positions using local national and industryspecific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidates region/town/cost of living.
For new hires we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience skills education geographic location and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paulas Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race color gender identity religion sex age national origin disability veteran status sexual orientation genetic information or any other classification protected by Federal State or Local law.
We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences accepting others without bias and antiracism are reflexes not an initiative.
Please note:
At any time with or without notice Paulas Choice reserves the right to add/delete/change the positions requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process please contact us at . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.
Required Experience:
Exec
Employment Type
Full Time
