Brand Manager - Hybrid
Brand Manager - Hybrid
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$ 130 - 140
1 Vacancy
Job Description
Brand Manager Hybrid
Excellent opportunity to jump into a Brand Manager role with significant growth opportunity across a portfolio of lifestyle brands including purposeled brands. As a fast paced Brand Manager who both envisions and executes quickly you will have the consumer at the forefront as you use your creativity to grow purposeled brands through thoughtful partnerships.
With a passion for the wine and spirits industry growth and innovation and an entrepreneurial mindset you will be joining a likeminded team of profession in this high growth wine company making exciting things happen.
You will:
Develop brand strategies and positioning for priority brands including consumercompelling point of difference
Develop brand marketing plans with clearly defined activities timing and budgets that are applicable across PR paid media partnerships events and retail promotions.
Understand and develop purposeled brands (in alcbev and beyond)
Be deeply in touch with luxury social and cultural trends that can be relevant to the Central Coast wine category and Central Coast wine consumers
Partner closely with DTC teams to create holistic brand plans that are relevant across wholesale sales and DTC (ecommerce wine club tasting room) channels
Manage of brand marketing plan including paid advertising & promotion trade marketing programs public relations and product development including packaging. Ensures consistent messaging imagery and quality standards.
Maintain accountability for approved brand budgets revenue and gross margin.
Communicate monthly brand business status and programs to Management including marketplace goals and accomplishments promotional programs inventory merchandising status and wine availability issues.
Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results.
Perform as an effective and eloquent ambassador for the brands at both trade and consumer events.
Develop and maintain strategic brand product architecture and lead productrelated tasks via S&OP process to ensure supply continuity and maximize profitability.
Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g. Circana).
Identify opportunities by channel market consumer product or other for brand consideration.
You have:
Bachelors degree 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred preference for experience with Central Coast brands that have both wholesale and DTC selling.
Significant experience in promotion packaging and merchandising design/implementation.
Experience in brand strategy marketing communications planning and budget/P&L management.
Strong analytic strategic and creative skills.
Creativity and creative problem solving especially creating unique consumercompelling activations based upon cultural trends
Ability to balance multiple priorities meet deadlines and thrive in a demanding constantly changing environment
Proactive in managing business and communicating to supervisor and management any obstacles/delays that create business risk to realization of brand plans profitability and budgets.
Selfmotivated teamoriented ethics and excellent interpersonal skills
Some travel required.
Hire contingent on successful completion of background check.
$130$140K
Required Experience:
Manager
Employment Type
Full Time
