Senior Data Scientist - Insights Paid Marketing Optimization
Senior Data Scientist - Insights Paid Marketing Optimization
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Job Description
We power peoples progress.
At Preply were all about creating lifechanging learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is humanled techenabled and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.
Meet the team!
At Preply were growing a talented Data Team to empower topnotch decisionmaking across our organization. Our team collaborates closely with various other chapters including product business and platform leveraging analysis experimentation causal inference and machine learning.
Youll be embedded in crossfunctional teams partnering with our MarTech Product Manager Marketeers Tech Leads and the Data Strategy team. Check out our Tech Radar to see the tools and technologies we love using at Preply!
What youll be doing:
- Collaborate with performance marketing teams in coming up with data solutions to support the optimization of marketing campaigns budgets and results;
- Identify funnel behaviors and use those insights to improve targeting and bidding strategies across paid channels
- Work under ambiguity by translating business problems into data solutions understand minimum requirements and work on iterative solutions that can maximize business impact and be improved over time;
- Lead the rollout of LTV models and use early insights to guide marketing investments product decisions and uncover highleverage opportunities across the business including CRM Customer Support ReferaFriend and more while proactively sharing learnings to inform crossfunctional strategy and prioritization.
- Design and analyze A/B tests to measure marketing effectiveness applying advanced methods like causal inference and geolift testing to quantify incremental ROI
- Work closely with the Data Engineering team in the creation of scalable data pipelines while guaranteeing an optimal evolution of our ETL processes as well on the adoption of new tools and frameworks;
- Contribute to crosscompany initiatives in alignment with our data organizations vision
- Support proactively the application of marketing mix attribution and predictive models in performance marketing channels;
What you need to succeed:
- Solid experience as a Data Scientist delivering business insights and building data products;
- Previous experience developing and deploying machine learning models;
- Experience with experimentation (design and evaluation of A/B tests);
- Experience working in Marketplaces and/or digital businesses environments in the context of performance marketing;
- Strong coding skills in SQL and Python;
- Creative mindset and proactive attitude towards the creation and evaluation of new solutions;
- Strong curiosity problem solving and problem finding skills;
- Advanced written and verbal communication skills in English.
Nice to have:
- Previous experience with causal inference techniques (e.g. causal impact synthetic control difference in differences etc.
- Previous experience with Databricks Snowflake Looker;
- Previous experience with Apache Spark
- Knowledge of data orchestration tools (e.g. dbt and Airflow).
Why youll love it at Preply:
- An open collaborative dynamic and diverse culture;
- A generous monthly allowance for lessons on Preply Learning & Development budget and time off for your selfdevelopment;
- A competitive financial package with equity leave allowance and health insurance;
- Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub
- Access to free mental health support platforms;
- Access to Gympasspartnered wellness and gym centers throughout Spain to promote and support wellbeing and physical health;
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!.
Our Principles:
- Care to change the world We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
- Now is the time In a fastpaced world it matters how quickly we act. Now is the time to make great things happen.
- Disciplined What makes us disciplined is the excellence in our . We set clear goals focus on what matters and utilize our resources efficiently.
- Dive deep We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
- Growth mindset We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar We raise our performance standards continuously alongside each new hire and promotion. We build diverse and highperforming teams that can make a real difference.
- Challenge disagree and commit We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
- One Preply We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.
Diversity Equity and Inclusion:
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural EdTech company.
Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are The World Class.
#LIVS1
Required Experience:
Senior IC
Employment Type
Full Time
