SEO Search Strategist
SEO Search Strategist
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Job Description
Who is Creative TRND
We are a full service 100 inhouse digital marketing agency cultivating growth at every turn. We have an online community of millions that engages with brands on an international level. In the world of digital marketing theres literally nothing we cant do. Sound like something you want to be part of Apply today!
Description:
You are an SEO Specialist who can speak and write in both English and French. Bilingualism is a must here! This fastpaced agency environment requires you to perform and guide any SEO tasks necessary for client success.
As the SEO Specialist you will be provided with the tools and support you need to create successful SEO campaigns for multiple client websites in various vertical niches local and national clients. You will often work with the content development and design departments to support you with adjustments that are required for proper technical optimization.
We expect you to be analytical and datadriven with an ability to recognize potential threats and opportunities. Answering directly to the SEO Manager and the VP of Digital Marketing youll create custom reports with insights ensuring you can validate ideas and action plans with data.
While its not required we appreciate team members who can confidently express valid opinions and ideas that help our clients to reach new levels of success.
Responsibilities:
- Perform keyword and topic research for various points of buyer journeys
- Use various marketing tools to analyze data and extract insights
- Build databased plans and strategies for client campaigns
- Create and advise on website architectures & structures for website builds
- Identify onsite concerns affecting performance perform technical analysis issues and elements that negatively impact rankings
- Edit/adjust web pages to optimize for ranking improvements and a better user experience
- Research and various analyses of competitor websites content links and associated rankings
- Develop and implement linkbuilding strategies (internal external) to impact results.
- Reviewing content for proper optimization
- Write Htags that balance user experience and SEO
- Work with the development design and content teams to ensure alignment between the various goals for client projects
- Develop both internal and external clientfacing insight and performance reports
- Stay uptodate with important SEO industry news share insights and information to help the agency and teams stay ahead of the curve
- Work with our Client Success communications department when required
Skills & Assets:
- 23 years of experience in position involving SEO and digital strategy
- English and French (written and spoken) are required
- Indepth understanding of SEO as an actionable approach to improve online performance.
- Understanding of Mobile Site Performance and mobile site optimization
- Basic understanding of user experience (UX)
- Indepth understanding of Google Analytics Tag Manager & Search Console
- Indepth understanding of SEO tools (SEMrush Ahrefs ScreamingFrog SiteBulb CrazyEgg more.
- Uptodate understanding of search engine algorithms and updates
- Knowledge and understanding SEO in the WordPress & Shopify platforms
- Basic understanding of HTML and CSS/JS (identifying potential SEO issues/threats)
- Understanding of holistic marketing practices and strategy is a bonus
- Aboveaverage understanding of industries and markets is a bonus
- Aboveaverage understanding of advanced local SEO strategies is a bonus
- Basic understanding of paid media (Facebook Ads Google Ads etc. is a bonus
Requirements
Skills & Assets:
- 23 years of experience in position involving SEO and digital strategy
- English and French (written and spoken) are required
- Indepth understanding of SEO as an actionable approach to improve online performance.
- Understanding of Mobile Site Performance and mobile site optimization
- Basic understanding of user experience (UX)
- Indepth understanding of Google Analytics Tag Manager & Search Console
- Indepth understanding of SEO tools (SEMrush Ahrefs ScreamingFrog SiteBulb CrazyEgg more.
- Uptodate understanding of search engine algorithms and updates
- Knowledge and understanding SEO in the WordPress & Shopify platforms
- Basic understanding of HTML and CSS/JS (identifying potential SEO issues/threats)
- Understanding of holistic marketing practices and strategy is a bonus
- Aboveaverage understanding of industries and markets is a bonus
- Aboveaverage understanding of advanced local SEO strategies is a bonus
- Basic understanding of paid media (Facebook Ads Google Ads etc. is a bonus
Benefits
Employment Type
Full-Time
