Job Summary
Were seeking a dynamic Senior Marketing AI & Data Analyst to join our growing agency. This crossfunctional role will support both business development and brand teams by generating actionable insights through market engagement and health data while also contributing to the development of AIpowered marketing solutions. Youll serve as a key bridge between strategy analytics technology and innovation helping transform complex datasets into clear impactful recommendations and AIenhanced tools.The Senior Marketing AI & Data Analyst embodies CalciumCompanys core values of commitment integrity and respect in their work and relationships with colleagues and clients.Key Job Responsibilities (Duties may include but are not limited to the following)
Strategic Data Research & Insights- Conduct health datadriven research to support brand planning and business development including trends journeys and competitive intelligence.
- Aggregate and synthesize data from platforms like Datamonitor SEMrush Brandwatch HealthVerity and others.
- Collaborate with Social and Market Access teams to enrich insights across patient HCP and payer behavior.
- Deliver concise data reports & insights to guide internal and client strategy.
Marketing AI Applications- Apply AI to realworld marketing use cases such as personalization journey design and content targeting.
- Support performance tracking CRM segmentation and predictive modeling across brand campaigns.
- Contribute to internal AI tools including managing training data for generative experiences driving training and action for brands.
AI Product Development & Innovation- Collaborate with innovation and tech teams to build AIdriven tools like dashboards prediction models and CRM intelligence layers.
- Assist in training and testing ML models using healthcarespecific data (claims EHR behavioral).
- Support proofofconcept pilots to demonstrate impact and usability of AI products.
Presentation & Storytelling- Develop and deliver insights through clear dataled presentations for internal and client teams.
- Use AI tools (e.g. ChatGPT DALLE Midjourney) for charting content creation and visualization.
- Visualize insights via Looker Studio Tableau Power BI and similar platforms.
- Expert in PowerPoint able to turn data into compelling executive narratives.
Job Qualifications (Skills/Requirements)
- 35 years of experience in healthcare analytics marketing research or AI/CRM analytics (agency or healthcare/pharma environment preferred)
- Proficient in data research platforms (Datamonitor Kantar Clarivate Brandwatch SEMrush etc.
- Familiarity with CRM systems HCP behavior data and privacycompliant analytics
- Exposure to AI/ML concepts and applications in marketing and audience segmentation
- Strong skills in Excel SQL and data visualization tools
- Experience translating data into stories that influence strategic decisions
Education:- Bachelors degree in Data Science Public Health Marketing Analytics or related field (Masters or certification in AI/ML a plus)
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F. Required Experience:
Manager