Senior Direct Marketing Specialist

Job title: Senior Direct Marketing Specialist
Reporting to: CRM Lead
Location: Cape Town

ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANYS EE TARGETS

WHAT WE DO

Lula is an innovative and humanfocused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better faster and more simply so they can spend more time doing what they love.

If youre looking for a new place to call home that believes in the potential of the broader SME landscape in South Africa and a place where youll work with awesome people then Lulas the place for you!

Were making business banking fast human Lula!

OUR VALUES

Collaborative were a clan and work together as a team always towards a common goal

Committed were accountable and follow through no matter the challenge

Curious we look for better ways to do things and make a positive difference

Connected we stay close to learn from and look to understand each other and our customers

Compassionate we go out of our way to care about our colleagues our customers and our community

OVERALL PURPOSE

We are looking for a skilled and highly motivated Direct Marketing Specialist who will be responsible for the daytoday and optimisation of Lulas direct marketing campaigns across various channels. Reporting to the CRM Lead you will work closely with other growth team members to ensure the successful delivery of direct marketing activities that align with our broader marketing objectives.

As a Direct Marketing Specialist you will focus on executing and optimising direct marketing campaigns that drive growth and retention for our firstofitskind allinone business banking and financing platform. You will support the planning and delivery of campaigns that encourage SME business owners to open an account and become active users of our platform. Your role will involve managing endtoend campaign processes from audience segmentation and content creation to deployment testing tracking and reporting.

Your approach will be dataled and customercentric. You will leverage data to guide audience segmentation create robust briefs that guide content and creative requirements and choose the appropriate channels and media mix to achieve optimal engagement and conversion rates. You will actively participate in A/B and multivariate testing to continuously improve campaign performance and operational efficiency. You will also contribute to regular performance reporting providing insights and recommendations to the CRM Lead and other key stakeholders across the business. The reporting and recommendations will play a key role in forecasting the expected performance of the function.

This role requires an advanced technical understanding of CRM and direct marketing best practices attention to detail and the ability to operate effectively in a fastpaced dynamic environment. Understanding Lula customers and the various segments will be critical. Your strong communication and interpersonal skills combined with your ability to manage multiple tasks simultaneously will help you succeed in this role.

As the Senior Direct Marketing Specialist at Lula your role will involve:

• Collaborate with the CRM Lead and other key stakeholders within the Growth teams (Product Sales CX Customer Insights etc. to support the development and of direct marketing campaigns that drive qualified lead generation and customer retention.
• Develop and implement customer segmentation strategies to personalise communication and improve customer engagement.
• Execute direct marketing campaigns across channels (email SMS WhatsApp etc. according to the marketing plan ensuring timely delivery and alignment with overall marketing objectives.
• Implement best industry and security practices across direct marketing channels and customer databases to ensure highquality accurate customer data sources.
• Manage audience segmentation database management and customer journey automation to optimise campaign performance.
• Support the development and implementation of A/B or multivariate testing to improve channel engagement and campaign performance.
• Monitor and analyse campaign performance using our data analytics platforms and identify opportunities for optimisation.
• Analyse customer data to identify trends and insights providing actionable recommendations to improve marketing strategies and customer engagement.
• Contribute to process optimisation within the direct marketing function including campaign briefing deployment tracking and reporting.
• Identify and implement improvements to CRM processes including automation of workflows to enhance operational efficiency and customer satisfaction.
• Work closely with internal teams to compile and submit briefs ensuring all necessary content is available for timely campaign .

THE SKILLS AND EXPERIENCE WERE LOOKING FOR

• Grade 12 achieved
• Degree/Diploma or related qualification in Digital/Marketing.
• 8 years experience in a direct marketing campaign manager role.
• Proven experience in using advanced CRM/direct marketing platforms including their coding language (e.g. Braze Iterable or HubSpot) and analytics tools (e.g. Mixpanel Segment or Google Analytics).
• Proficiency in CRM software management including user permissions custom objects workflows and data analysis.
• Proven experience in creating and updating HTML emails and optimising these for different clients or devices.
• Proven experience in executing multiproduct multichannel (email WhatsApp push etc. direct marketing strategies that span acquisition retention and monetisation.
• Solid understanding of direct marketing best practices and industry and security standards.
• Advanced reporting and analysis skills with the ability to track campaigns and glean insights from data gathered.
• Proficiency in MS Excel/Google Sheets including the use of pivot tables.
• Excellent verbal and written communication skills.
• Experience in the Financial Services/Fintech industry and B2B experience (advantageous).

THE COMPETENCIES WERE AFTER

• Curious and eager to learn.
• Comfortable working with and across diverse teams.
• Proactive and solutionoriented; comfortable interpreting data to identify opportunities.
• Empathetic with a strong customerfirst mentality capable of understanding and addressing customer needs effectively.
• Ability to take initiative and ownership of tasks.
• Resultsoriented and selfmotivated.
• Strong attention to detail.
• Strong analytical skills with experience in data interpretation and report generation to support strategic business decisions.
• Experience with marketing automation tools and the ability to streamline CRM workflows to support business objectives.
• Proficiency in CRM platforms such as Braze Iterable HubSpot Klaviyo or similar and experience with data analytics tools like Google Analytics or Mixpanel.
• Processdriven with strong planning and organisational skills.
• Excellent verbal and written communication skills with the ability to convey complex ideas clearly and effectively.
• Strong problemsolving abilities.
• Ability to multitask and work well under pressure in a fastpaced environment.
• Adaptable to change and comfortable working with ambiguity with a commitment to continuous learning and professional development.
• Techsavvy with a quick grasp of new technologies such as CRM/email marketing and marketing automation tools.

Please note that all appointments are subject to our background checking process which may include Credit Criminal and any other job inherent checks