SurgiCount Downstream Marketing Manager
SurgiCount Downstream Marketing Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Responsible for defining developing and implementing the brand strategy for Surgical Technologies SurgiCount products product lines lines of business or on a companywide campaign basis. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with business units regions and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Establishes and executes brand strategies and programs to achieve commercialization profitability business growth and market share objectives. Partners with crossfunctional teams to lead brand planning efforts and develop brand personality in conjunction with marketing product marketing product management market research and marketing communications functions
What you will do
- Responsible for the product program or portfolio strategy
- Interpret competitive landscape and incorporate into marketing strategy
- Author key strategy documents: strategic plan annual marketing plan product launch plans etc
- Deploy resources to measure monitor and direct changes to marketing strategy to drive customer engagement
- Drive segmentation and targeting methods to improve commercial efficiency
- Establish pricing strategy that assures alignment with overall business goals and P&L drivers
- Establish metrics and goals/success criteria and milestones
- Conduct postlaunch analysis and implements lessons learned
- Forecast sales while considering the market product and other valuable factors
- Demonstrate financial acumen
- Mentor develop and influence across the business intentionally building crossdivisional relationships
- Develop key relationships with industry/market thought leaders organizations and institutions and translate business insights into future business strategy.
- Routinely make decisions which may affect immediate operations and have a divisional impact
What You Need (Required)
Bachelors degree
8 years of work experience
5 years medical device or marketing/sales experience
Excellent presentation and interpersonal communications skills
What You Need (Preferred)
- MBA
- 2 years of people management experience
Required Experience:
Manager
Employment Type
Full-Time
