Director of Social Media
Director of Social Media
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
General Summary of Position:
Reporting to the Executive Director of Enrollment Marketing the Director of Social Media serves as the voice of the university on social media platforms. This role focuses on developing and implementing a comprehensive social media strategy creating engaging content advancing UMass Lowells brand on social and fostering interaction and community engagement with the intention to create social communities that will attract and welcome prospective students as well as engage employees alumni opinion leaders and the public. The Director will ensure the universitys presence is strong across all social media channels and will coordinate with various campus departments to maintain consistency in messaging and branding.Remote/hybrid options available.
Minimum Qualifications (Required):
- Bachelors degree in journalism English marketing communications or a related field.
- Minimum of 7 years experience in social media communications marketing or another field with a significant social media component
- Strong multimedia skills including video creation and editing photography Photoshop and other multimedia tools and software programs
- Excellent interpersonal verbal and written skills and experience representing an organization on social media
- Detailed understanding of social media trends social platforms (including Instagram TikTok Facebook LinkedIN Twitter/X YouTube Snapchat) audience demographics social measurement and analytics
- Strong leadership and management skills with experience providing strategic communications counsel to senior organizational leaders and working collaboratively with peers to achieve results
Preferred Qualifications:
- Experience in social media a large complex organization
- Familiarity or experience with higher education specifically prospective and current student audiences and university dynamics and administrative organization
Special Instructions to Applicants:
Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.
This is an SEIU 888 Professional Union position Grade P20.
Initial review of applications will begin immediately and continue until the position is filled. However the position may close when an adequate number of qualified applications is received.
Pleaseinclude a resume andcover letter with your application. Names and contact information of three references will be required during the application process.
Posting updated 3/14/2025.
Required Experience:
Director
Employment Type
Full-Time
