PR Account Director - Manchester

Agency :

Job Description Summary :

Job Description :

PLEASE NOTE THAT THIS IS A MANCHESTER BASED ROLE

At Havas Red we create borderless work because we have who and what it

take to think without borders. Our outputs transcends countries audiences

channels and formats.

We have a strong track record of delivery buzzworthy thumbstopping

actiondriving award winning campaigns and initiatives.

We are a challenger to the established global networks.

Whether were targeting audiences on Instagram or cultivating conversations among lifestyle consumers through headlines our depth in expertise in persontoperson communications enables us to seamlessly share a brands full story where its audience choose to consume it.

Account Director responsibilities

Client Management

Ability to proactively drive projects forward bringing in wider agency expertise & personnel in the process; ensuring all steps & stakeholders are factored into project timelines.

Ability to oversee multiple accounts and increased workloads through proof of delegation (both upwards and downwards) of other tasks and responsibilities.

Develops strategy for client programs including responses to briefs and ongoing program management overseeing implementation evaluation budgets and timelines

Provides strategic counsel to clients in support of programs or ad hoc situations identifying and addressing potential problems before they become issues

Maintains a strong knowledge and understanding of the media and industry influencers in order to oversee and direct successful media campaigns and share this knowledge

Efficiently and effectively plan and manage events

Demonstrates analytical skills in relation to budgeting and forecasting

Manage client teams to exceed expectations in terms of PR programs integrated PR and social programs evaluations timelines budgets creativity and quality with the support of the wider team as necessary

Maintain and grow accounts identifying areas of opportunity and proactively sharing and following through with activities to boost the account

Where required act as the clients primary contact whilst encouraging and proactively supporting development of relationships between other team members and the client

Manage clear budgets and the monthly invoicing process to ensure accuracy and timeliness

Understand your clients business so that you are in the best possible position to advise challenge and upsell

Stay abreast of new innovations within the industry to be able to contribute effectively in brainstorms and be proactive about new ideas for current or prospective clients

Media and Influencer Relations

Directs the team with guidance for media sell ins

Helps drive the influencer proposition across clients current and new

Develops and cultivates a wide range of relationships across mainstream and specialist media relevant to client base

Cultivates strong relationships with social influencers relevant to client base

Develops high quality key messages media releases Q&As prepared remarks standby statements and other materials including research writing editing collating and distributing through relevant news and social media channels

Responds to and follow up media enquiries in a timely efficient and professional manner

Organise implement and oversee media and influencer events including conferences briefings tours and activations

Proactively troubleshoot client and implementation issues that may arise alert senior team members and propose solutions/actions

Draft quotes and liaise with clients on smaller issues

Working with senior managers develop materials on more complex issues

Digital and Social

Has a sound understanding of current digital channels and social media as marketing tools

Knows when to bring in other parts of the Havas business to support beyond Red Havas capabilities to grow out the client further

Works with social and content divisions on paid campaigns to boost posts and build communities

Event Management

Plans and implements events including research venue catering talent selection and management theming and decoration speaker briefs and speechwriting working with sister agencies as required

Provides quality control issues management and hands on support at the event and professionally interact with clients stakeholders and guests

Guides teams appropriately training them on event management

Ensures clients are regularly kept up to speed

Planning and Strategy

Prepares strong communications strategies and programs for clients

Manages and coordinates assigned account teams ensuring effective and efficient deployment of resources and highquality work that meets clients objectives in a manner that provides value for money and account profitability flagging any issues with senior managers

Ensures timesheets are completed accurately and in detail each day

Manages allocated budgets with no overruns without prior client approval including following all Red Havas and client financial processes including raising and processing purchase orders

Proactively recommends additional projects to existing clients and Effectively present strategies and programs to clients

Is a champion for the agencys processes sets an example for the team on how to interrogate and answer a brief creatively and how to position and articulate ideas to the client

Confident in the brief process from interrogating the brief to insight strategy and creative briefing delegating to their team and drawing on other business team leads where necessary

Demonstrates clear strategic thinking in their daytoday work across their accounts and how this is framing the clients campaign against their business objectives

Has a good understanding of how to structure a brief response

New Business

Contributes to new business opportunities from brief taking and plan preparation to presentation

Supports senior managers on new business pitches tenders and proposals including research brainstorming drafting case studies developing media targets and story angles

Actively seeks out opportunities across the Havas Village PR industry and from within your own network

Presents confidently at pitch meetings and tissue sessions as required

Proactively recommends additional projects to existing clients

Maintains and grows a network on LinkedIn

Attends industry and relevant client events

Use networks and networking opportunities to uncover new business opportunities and bring them to the attention of senior managers

OUR AGENCY BEHAVIOURS

Set up for success: We start from a place of discovery seek out the right support

and listen to all viewpoints with enthusiasm and positivity. We are committed to

providing tools training and mentoring to help us learn and improve to create an

environment to do our best work.

Pave the path: We choose courage over comfort. To be the best we must always

play like we are secondbest because that enables us to focus with clarity on

getting better every day. We are fearless in our pursuit of transformational

communications.

Execute with excellence: We do incredible work by raising the bar. Executing with

excellence means good enough simply isnt good enough at our company. We go

the extra mile to exceed expectations in all we do.

Be in balance: We expect the best from one another and strive for a culture of

trust. We empower each another to be flexible and prioritise balance mental well

being and physical health to enable us to do our best work.

Act with care: We have a responsibility to act with care about our business our

colleagues and the communities in which we operate. Caring is going the extra

mile in how we do our jobs treat our colleagues and contribute to making a

positive difference in society.

Instil inclusivity: We are inclusive of different voices perspectives and

experiences and believe we are stronger as a team when we celebrate our

differences. Cultivating a culture of inclusion equity and equality is never done but we are passionate about the pursuit.

#LITG1

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.