Marketing Automation Associate
Marketing Automation Associate
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$ 65000 - 95000
1 Vacancy
Job Description
BGB Group
Marketing Automation Associate
Our Agency
Role Overview
BGB Group is seeking a Marketing Automation Associate to support the optimization and analysis of marketing automation campaigns across omnichannel platforms. This role will be responsible for implementing automated workflows managing audience segmentation and ensuring seamless integration between marketing automation tools and CRM systems.
The Marketing Automation Associate will work closely with the strategy content analytics and digital teams to enhance personalization engagement and efficiency in pharmaceutical and healthcare marketing initiatives. The ideal candidate has a strong analytical mindset handson experience with marketing automation platforms and a passion for datadriven marketing strategies.
Key Responsibilities
Marketing Automation
- Assist in the setup and optimization of email SMS and multitouch nurture campaigns.
- Build and maintain automated workflows audience segmentation rules and lead scoring models.
- Support the configuration and maintenance of marketing automation platforms (e.g. Marketo HubSpot Salesforce Marketing Cloud Pardot).
- Ensure campaign accuracy proper tracking and seamless lead handoff to sales teams via CRM integration.
Data Management & Audience Targeting
- Manage data hygiene segmentation and personalization strategies within the marketing automation system.
- Support A/B testing campaign performance tracking and optimization recommendations.
- Ensure compliance with HIPAA GDPR and other pharmaceutical industry regulations related to marketing data and automation.
Collaboration & CrossFunctional Support
- Work closely with content strategists creative teams and analytics teams to ensure highquality campaign .
- Assist in developing automation best practices training materials and documentation for internal teams.
- Monitor and troubleshoot email deliverability workflow functionality and automation issues.
Performance Analysis & Optimization
- Track key performance metrics (e.g. open rates clickthrough rates conversions lead progression) to measure effectiveness.
- Analyze automation performance data to recommend improvements and enhance ROI.
- Provide reporting and insights to support datadriven decisionmaking.
Qualifications & Skills
Experience
- 13 years of experience in marketing automation CRM integration or digital marketing.
- Experience working in healthcare pharma or a regulated industry is a plus.
- Handson experience with marketing automation platforms (e.g. Marketo Salesforce Marketing Cloud HubSpot Pardot).
Technical & Functional Skills
- Strong understanding of email marketing lead nurturing and audience segmentation.
- Familiarity with CRM platforms (e.g. Salesforce Veeva CRM) and data management best practices.
- Experience with basic HTML/CSS for email template customization is a plus.
- Knowledge of A/B testing analytics tools (Google Analytics Tableau) and campaign reporting.
Soft Skills & Leadership
- Strong problemsolving and analytical skills.
- Excellent attention to detail and organizational abilities.
- Effective communication and collaboration skills with crossfunctional teams.
- Ability to manage multiple projects and meet deadlines in a fastpaced environment.
Salary Range: $65000 $95000
The salary range provided is for the Kansas City MO hybrid position which requires occasional inoffice presence and represents what a potential hire may expect to earn in this role at BGB. For candidates in other locations salary will be adjusted to reflect local market rates. Actual salary decisions will be influenced by several factors that we use to determine overall fit including experience (both direct and indirect) education training demonstrated qualifications and organizational need. Salary is only one component of the total rewards package offered at BGB Group.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other legally protected basis in accordance with applicable law.
Required Experience:
IC
Employment Type
Full Time
