Expert Marketo Consultant
Expert Marketo Consultant
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Job Description
The ideal candidate is a resultsdriven professional with a proven track record in largescale Marketo implementations data migration and advanced marketing strategies. A passion for marketing automation technical excellence and a commitment to continuous improvement are key to success in this role.
Key Responsibilities:
- Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
- Oversee the integration of Campaign Classic and Campaign Ops ensuring seamless marketing operations.
- Manage all technical aspects of Marketo including database optimization lead management and platform scalability.
- Architect and implement Marketo integrations with other enterprise systems such as CRM analytics and content management platforms.
- Collaborate with crossfunctional teams to develop and execute datadriven marketing campaigns driving business growth.
- Provide strategic leadership in data governance initiatives ensuring compliance and data integrity.
- Analyze marketing data to generate insights that inform decisionmaking and enhance campaign performance.
- Conduct regular audits of Marketo systems identifying and addressing issues while ensuring best practices in marketing automation.
- Mentor junior team members fostering knowledgesharing and professional development.
- Stay updated with the latest industry trends and technologies driving innovation in marketing automation strategies.
Skills and Qualifications:
- 8 years of marketing automation experience focusing on Adobe Marketo Engage.
- Strong expertise in Campaign Classic Campaign Ops and data governance best practices.
- Proven track record in managing and optimizing largescale Marketo implementations including complex integrations and global instance consolidations.
- Experience in lead management segmentation lead scoring nurturing programs and email marketing best practices.
- Excellent analytical and problemsolving skills with the ability to identify marketing trends and enhance campaign effectiveness.
- Strong communication collaboration and leadership abilities; capable of working with stakeholders at all levels.
- Bachelors degree in Marketing or a related field or years of experience with equivilancy of work.
- Adobe Certified Professional Marketo Engage required.
Preferred Qualifications:
- Experience with CRM platforms (Salesforce) multitouch attribution models and enterpriselevel campaign strategies.
- Proven ability to manage data migration between Marketo and enterprise systems ensuring seamless integration and data accuracy.
- Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.
Any reference to years of experience should be disregarded in the UK
Primary Location City/State:
Homebased Conway ArkansasAdditional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado California Connecticut Maryland NevadaNew York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.
Required Experience:
Contract
Employment Type
Full-Time
