Senior Social Media Manager
Senior Social Media Manager
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$ 80000 - 92000
1 Vacancy
Job Description
The Brand Guild is a fullservice communications agency that crafts and tells the stories of some of the most exciting and iconic brands in the country. We are looking for a Senior Social Media Manager with a refined aesthetic deep creative expertise and a great eye to drive social storytelling content strategy and digital engagement across platforms for our portfolio of lifestyle consumer and hospitality brands. This role requires a trendsavvy visually sophisticated thinker who thrives at the intersection of brand storytelling content creation and audience engagement.
As a key leader within the social team this individual will own the creative vision for social media direct content production and shape highperforming digital campaigns that elevate the many brands we work on. They will have a keen eye for detail a pulse on emerging cultural and design trends and a strategic mindset to translate brand narratives into compelling digital moments.
Note: This role can be based in our NYC or Washington D.C. office.
You Are:
- A trendforward storyteller who can craft a brand identity that captivates and converts.
- A strategic yet creative thinker who blends artistic vision with databacked performance insights.
- Someone who obsesses over every pixelwhether its a video transition a color grade or a type treatment.
- A cultural tastemaker who intuitively understands design luxury fashion and lifestyle aesthetics.
- An individual who thrives in a highexpectation agency creative environment.
- A person with a passion for client management who takes pride in the communication and quality required to deliver whiteglove service to clients.
You Will:
Creative & Content Leadership
- Define and execute the creative direction for social media ensuring a visually compelling and brandaligned presence across platforms.
- Produce highend visually striking content including shortform video photography GIFs and graphic assets.
- Lead and execute video shoots video storytelling and content styling ensuring a refined modern aesthetic.
- Develop bestinclass social templates creative toolkits and visual guidelines to scale content efficiently.
- Identify and activate innovative storytelling formats to engage audiences in fresh meaningful ways.
Social Strategy &
- Lead 57 accounts that span across national consumer brands hotel properties CRE and more
- Craft editorial and campaigndriven content strategies ensuring a cohesive narrative across platforms.
- Own production of 57 content calendars per month balancing brand messaging cultural moments and realtime activations.
- Experiment with new content formats aesthetic trends and interactive features to push creative boundaries.
- Stay ahead of platform evolutions trend cycles and industry shifts infusing innovation into every campaign.
- Manage daytoday relationships with clients
- Oversee post scheduling community management and backend reporting for assigned accounts
Brand Growth & Community Engagement
- Apply an obsessive attention to detail to brand storytelling ensuring every post is intentional elevated and impactful.
- Engage with a discerning designconscious audience ensuring content resonates with hightastelevel consumers.
- Oversee influencer collaborations UGC curation and digital partnerships ensuring alignment with brand aesthetic and values.
Analytics & Optimization
- Use performance insights to refine creative direction content strategy and campaign .
- Monitor engagement metrics platform trends and creative benchmarks to optimize content performance.
- Identify opportunities to test new creative approaches that increase audience connection and brand affinity.
You Have:
- A minimum of 5 years of experience in social media content creation or digital marketing within a highaesthetic agency environment (fashion luxury design hospitality beauty etc.
- Experience working in a clientfacing role preferably in an agency environment
- A portfolio of work you brought to life on social media
- Creative appreciation and understanding of strong art direction photography and design
- Exceptional visual storytelling and brandbuilding skills with a refined highend taste level.
- Handson experience with content production video editing and social media asset creation
- Proficiency in video editing and graphic design inAdobe Creative Suite (Photoshop Premiere Pro After Effects) and/or Canva CapCut or etc.
- Strong understanding of aestheticdriven social media platforms (Instagram TikTok Pinterest etc..
- Passion for trend forecasting digital culture and emerging creative movements.
- Proven ability to work crossfunctionally with brand creative PR and marketing teams.
- Ability to define and message strategic initiatives to the client
Why youll love working with us:
- Our employeecentric company culture. Were a passionate hardworking supportive and empathetic team who takes every opportunity we can to recognize and reward great work. Our commitment to our employees is reflected in everything we do from our interestbased #slack channels and team engagement events to our focus on work/life boundaries and creating an inclusive work environment.
- Our focus on employeegrowth. At The Brand Guild we believe every member of our team deserves a clear path to growth. Thats why we offer an annual professional development stipend unlimited access to LinkedIn Learning and internal training via our TBG U programs among other professional development opportunities.
- Our benefits. We offer fully paid medical dental and vision insurance flexible spending accounts (FSA) disability insurance life insurance and a 401(k) with company match.
- Our focus on rest & renewal. We offer a comprehensive PTO package (including days for vacation sick leave mental health religious observance bereavement miscarriage jury duty and electionrelated volunteering) as well as generous paid family leave.
- Our flexible work model. We have returned to our offices in a hybrid model giving our teams flexibility they need to work most efficiently.
- Our amazing roster of clients. We partner with purposedriven clients who have a clear mission and we share their passion for their brands.
The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age race sexual orientation gender identity or expression national origin physical or mental disability political affiliation veteran status religion or any other characteristic protected by laws or regulations. Should you require assistance or accommodation due to a disability during the hiring process please send an email to .
Required Experience:
Senior Manager
Employment Type
Full-Time
