Product Data and Analytics Lead
Product Data and Analytics Lead
Posted on :
11-04-2025
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1 Vacancy
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Monthly Salary
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Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-04-2025
Job Description
The New Jersey State Office of Innovation
The New Jersey State Office of Innovation is looking for diverse and experienced team members to deploy worldclass innovative and digital services that solve pressing public interest challenges for the people of New Jersey. Our work spans numerous issue and policy areas and is focused on making an impact in the lives of the New Jerseyans that we serve. Our work has decreased the amount of time it takes to apply for Unemployment Insurance made it easier to start operate and grow a business in the Garden State and connected millions of New Jerseyans to government programs services and benefits.
Our team members wear many hats contributing to both the of core projects and the evolution of the Office of Innovation (OOI). We use data and modern research design and development methods to inform our decision making and we collaborate with stakeholders within and outside of government to understand and solve challenges. To learn more about the New Jersey State Office of Innovation read our inaugural impact reporthereand visit our About Us page.
The Office of Innovation seeks a skilled and experienced Product Data and Analytics Lead to join our Business.NJ team. This role will focus on leveraging data to transform how the state interacts with businesses and entrepreneurs enhancing the effectiveness of Business.NJ. The successful candidate will integrate data services and activities to improve products define success and advance diversity and equity in entrepreneurship across New Jersey. For this role we are seeking skilled and experienced professionals with at least 5 years of data analytics and policy research experience. Your responsibilities may include:
Lead success measurement and goalsbased analysis
- Report and synthesize data from State data sources federal data sources and industry sources with Google Analytics data to assess Business.NJ.govs trajectory and success.
- Maintain and expand these databases to establish overall baselines for the success of the initiatives goals and build comparative analyses with the current state of the marketplace to report on and advise on the initiatives overall direction and goals.
Analyze visualize and model data
- Analyze Google Analytics data to extract meaningful insights and trends.
- Create regular reports and adhoc analyses and participate in product design and development to provide actionable recommendations and support decisionmaking for product prioritization marketing campaigns website optimizations and user experience design.
- Conduct exploratory data analyses to support project discovery and prioritization.
- Develop userfriendly data visualizations and dashboards for stakeholders.
Implement and configure advanced web analytics and tracking
- Lead the implementation and configuration of Google Analytics across our digital properties including websites multimodal campaigns and other relevant digital platforms.
- Ensure accurate tracking of user interactions events conversions and custom dimensions for comprehensive data collection.
- Identify and resolve technical issues related to Google Analytics implementation data accuracy and data integration.
- Conduct thorough audits to ensure data integrity and troubleshoot any anomalies or discrepancies in the analytics data.
- Utilize Google Tag Manager to efficiently deploy and manage tracking tags pixels and scripts for various marketing and analytics tools.
- Maintain and optimize tag management processes for streamlined implementation.
- Implement advanced tracking techniques such as crossdomain tracking marketing tracking and event tracking to capture granular data insights.
- Develop and maintain custom reports segments and dashboards tailored to business requirements.
Conduct policy research and evaluation
- Conduct policy research to inform product development and data best practices.
- Evaluate the effectiveness of existing programs and services.
- Ensure compliance with data protection regulations and privacy policies.
- Stay updated with industry best practices in data governance and privacy.
Engage and collaborate with a wide variety of stakeholders
- Collaborate with crossfunctional teams including marketing product development engineering IT and data and policy to align Google Analytics implementation with business goals and requirements.
- Provide guidance training and support to team members on best practices for data collection reporting and analysis.
Do whats needed for the team
- Work with various teams and initiatives to execute additional duties and responsibilities to advance the Office of Innovations mission and work.
Preferred Technical Experience Skills and Abilities
- 5 years of experience in data and product analytics; a focus on public service and impact is preferred.
- Proven experience as a Google Analytics technical expert or similar role with a deep understanding of Google Analytics implementation configuration and reporting.
- Familiarity and uptodate experience with Google Analytics 4 Google Tag Manager and associated modern platforms as well as managing the migration of data into new platforms.
- Analytical acumen with demonstrated experience generating data to drive tangible actions; familiarity in quantitative and qualitative research strategies; commitment to ethical data practices.
- Indepth knowledge of web analytics concepts tracking methodologies data visualization skills and data analysis techniques.
- Proficiency in implementing Google Analytics through JavaScript Google Tag Manager and other relevant tools.
- Familiarity with advanced tracking techniques such as funnel and goal tracking crossdomain tracking custom dimensions and event tracking.
- Solid understanding of digital marketing strategies and metrics including SEO SEM social media and conversion optimization.
- Strong communicator with experience using data to drive insights and translating technical concepts into understandable and actionable intelligence for nontechnical audiences.
- Strong problemsolving skills and attention to detail able to identify and troubleshoot technical issues effectively.
- Project management capabilities and the ability to work independently or collaboratively in a fastpaced environment.
- Uptodate knowledge of industry trends best practices and evolving technologies in web analytics and data governance.
- Graduatelevel training in public policy data science statistics economics applied mathematics and/or business is preferred but not required.
We welcome applicants from a broad range of backgrounds. If you believe that you could excel in this role we encourage you to apply. If you have any questions please contact
Compensation: Up to approximately $106090 (depending on experience) full benefits.
The New Jersey Office of Innovation is proud to be an equal opportunity employer
We are deeply committed to the principles of equity diversity and inclusiveness and seek to create a pluralistic community for all. We strongly encourage people of color members of racial and ethnic minority groups women LGBTQI people those with disabilities and Veterans to apply. We are committed to building a team that is reflective of New Jerseys incredible diversity.
We do not discriminate against any candidate because of color race age religion sex gender identity or expression sexual orientation membership in an employee organization pregnancy marital status status as a parent ancestry national origin disability (physical or mental) family medical history or genetic information political affiliation military service retaliation or other nonmerit based factors.
Eligibility
You must be authorized to work in the United States. Candidates may be required to pass a background check and complete additional steps as part of the application and onboarding process. You will be considered an atwill employee meaning both employer and employee have the right to terminate employment with or without cause or notice.
Employment Type
Full-Time
Key Skills
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