Our client is a luxury community offering natureinspired hospitality resorts in suite wellness relaxation and recreation experience for both residents and visitors.
Job Summary
The Brand Marketing & Social Media Manager will support the Director of Marketing in overseeing the company s marketing and branding efforts. This role involves developing and implementing brand strategies driving brand awareness managing digital and social media marketing and enhancing the estate s reputation. The ideal candidate will ensure consistency across all marketing channels and effectively engage with target audiences.
Key Responsibilities
Brand & PR Strategy
Develop and implement the companys brand and PR strategy.
Define and maintain brand standards to ensure consistency across all communication channels.
Marketing & Content Management
Develop and execute an annual marketing calendar incorporating events seasonal campaigns and promotions.
Collaborate with inhouse designers social media coordinators and marketing teams to develop creative campaigns.
Organic & Paid Social Media Management (Google & Meta Ads)
Develop and implement a comprehensive social media strategy to drive engagement brand awareness and lead generation.
Manage all social media platforms (Instagram Facebook LinkedIn etc. ensuring consistent and engaging content.
Guest Experience & Community Engagement
Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
Develop initiatives to foster a sense of community and engagement among guests and visitors.
Requirements
5 8 years of experience in brand management marketing or social media roles.
Strong expertise in brand strategy digital marketing and social media management.
Experience in the hospitality hotel lodge or resort industry is highly advantageous.
Excellent copywriting communication and storytelling skills.
Proficiency in social media platforms content creation and digital marketing tools.
Strong analytical skills with the ability to track performance metrics and optimize campaigns.
High attention to detail strong organizational skills and the ability to manage multiple projects.