Senior Marketing Coordinator
Senior Marketing Coordinator
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Job Description
Senior Marketing Coordinator Electrical Division
Since 1989 Techspan has been supplying electrical connectors fasteners wire management and control products to the electrical automotive heavyduty truck market. With over 15000 part numbers in stock Techspan ships 90 of orders same day with a 95 fill rate. This makes Techspan the market leader in service to its customers across North America.
Job description:
The Senior Marketing Coordinator reports directly to the V.P. Marketing Electrical Division.
Senior Marketing Coordinator is responsible for ongoing marketing activities in the Electrical Division. They are involved in creating and implementing Marketing Strategies. Implements promotional and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports for Techspans Electrical division.
Main responsibilities:
- Implements marketing and advertising campaigns
- Tracks product line sales and evaluates Sales and Marketing initiatives
- Prepares marketing reports by collecting analyzing and summarizing sales data
- Tracks and manages ROI for Marketing Activities
- Manage Direct Marketing Funds program
- Collaborate directly with customers to support merchandising and marketing initiatives
- Manages the Digital Marketing Coordinator to keep the website current
- Supports sales staff by providing sales data market trends forecasts account analyses new product information; relaying customer services requests.
- Plans meetings and trade shows by identifying assembling and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
- Monitors budgets by comparing and analyzing actual results with plans and forecasts
- Updates job knowledge by participating in educational opportunities; joining industry leadership committees; reading trade publications
Qualifications:
- 2 years of proven experience in marketing roles
- Experience in B2B Industrial or Electrical Industry a plus
- Strong understanding of digital marketing channels including SEO SEM social media email marketing and content marketing
- Excellent written and verbal communication skills with the ability to craft compelling messaging and narratives.
- Creative thinker with a keen eye for design and attention to detail.
- Proficiency in marketing tools and software such as Google Analytics Adobe Creative Suite and CRM platforms.
Direct Report:
- Digital Marketing Coordinator
Required Experience:
Senior IC
Employment Type
Full Time
