Assistant Director of Media Relations and Issues Management
Assistant Director of Media Relations and Issues Management
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$ 86300 - 129500
1 Vacancy
Job Description
APPLICATION INSTRUCTIONS:
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JOB DESCRIPTION AND POSITION REQUIREMENTS:
Penn States Office of Strategic Communications (the Universitys central public relations and marketing division) is seeking a seasoned public relations professional with experience in crisis communications to join its issues and crisis communications team as an Assistant Director of Media Relations and Issues Management. Reporting to the teams senior director and working closely with Strategic Communications leadership the person in this position will research plan execute and evaluate communications focused on crisis and issues management.
This is a hybrid position that allows for remote work; however an onsite presence at University Park campus is required on a regular basis.
This individual will be part of a talented team that provides leadership advice guidance and materials on issues of critical reputational importance to the University. The successful candidate will be a strategic leader who can proactively identify issues and assess their potential impact; respond to reputational challenges; provide direction and leadership to others; and develop and implement a communications strategy that is aligned with institutional priorities and provides accurate messaging on behalf of Penn State.
The successful candidate will be responsible for:
Working with others across the University to proactively and reactively identify and address issues; conduct research; and craft key messages fact sheets FAQs communications plans timelines and opeds.
Developing and implementing an issues management strategy that proactively identifies challenges on a local regional national or global scale and can potentially impact the University or its constituents.
Creating communications plans associated materials and media responses and providing updates summaries and postevent analysis and recommendations.
Monitoring news media social media and the web to identify issues and evaluate public/media perceptions.
Using strong analytical and issuesmanagement skills to identify options recommend tactics and draft clear concise responses and briefing communications for University leadership and others.
Working with news media and social media platforms to provide appropriate information and responses to inquiries and online conversations related to reputational topics and institutional priorities.
In addition to working effectively with diverse stakeholders the ideal candidate must be highly organized; pay strong attention to detail; be able to manage multiple priorities; and possess a solid work ethic sound judgment and strong problemsolving skills.
The ideal person for this position will:
Have superior writing editing and oral presentation skills.
Be able to multitask in a fastpaced environment and respond quickly and professionally under pressure and in crisis situations.
Have the creative and political acuity to develop messaging and tactics suitable for executivelevel communications.
Be able to work independently and as part of a team.
Have the ability to consistently reinforce University messages across all media and audiences.
Be adept at working with colleagues at all levels across the University to address develop support and implement messaging and positioning for Penn State.
Education and Experience:
Minimally requires a bachelors degree or higher plus eight years of related experience or an equivalent combination of education and experience. A degree in communications public relations journalism English or similar discipline is preferred. Experience in public and media relations including crisis communications is required.
About Penn States Office of Strategic Communications:
As Penn States central public relations and marketing division Strategic Communications is a fully integrated awardwinning bestinclass marketing and public relations division defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institutions reputation in regional national and international spheres of influence in ways that serve recruitment resource and leadership goals.
Spanning Penn States largescale enterpriseincluding 20 campuses across Pennsylvania more than 90000 students and an alumni base exceeding 700000Strategic Communications work encompasses all forms of communications and engagement ranging from branding marketing and trademark and event management to internal communications proactive and social media research communications and crisis and issues management. Weve attracted talented and diverse team members from private and public sectors at all levels of our division giving us the ability to build a strategic program of excellence recognized throughout the University.
Strategic Communications values and reflects Penn States commitment to diversity equity inclusion and belonging (DEIB) and our DEIB committee is actively involved in providing staff programming that helps incorporate DEIB principles into the fabric of our communications.
The salary range for this position including all possible grades is:
$86300.00 $129500.00Salary Structure additional information on Penn States job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity affirmative action employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact.
Required Experience:
Director
Employment Type
Full-Time
