Brand Messaging Senior Advisor
Brand Messaging Senior Advisor
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1 Vacancy
Job Description
Keen to become part of a truly global collaborative team of professionals Your journey begins here.
Job Title
Brand & Messaging Senior Advisor
Department
Communications
Office Location
Birmingham
Reports To
Creative Services Senior Manager
Working Hours
35 hours per week 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40 of time working from home and 60 working in the officeplease contact a member of the recruitment team to discuss further.
Firm Description
Hogan Lovells is one of the leading global law firms. Our distinctive market position is founded on our exceptional breadth of our practice on deep industry knowledge and on our one team global approach. Formed through the combination of two top international law firms Hogan Lovells has over 40 offices in the Americas AsiaPacific Europe the Middle East and Africa.
With a presence in the worlds major financial and commercial markets we are well placed to provide excellent businessoriented advice to our clients locally and internationally. Our people are the key to our success which is why we seek to recruit and retain the most talented individuals in all regions of our global practice.
In the UK Hogan Lovells has offices in Birmingham and London. The Birmingham office opened in 2015 and has a number of practice areas including Corporate/Commercial Disputes Finance and Real Estate as well as ourLegal Delivery Centre and Business teams.
Department Description
The Communications team amplifies the firms value insights and overarching commitment to being part of the global elite. In support of the vision and strategy they drive all elements of profile raising across three key segments their people the media and the market. The team utilises their brand and messaging to tell the Hogan Lovells story and reinforce Hogan Lovells market position as beingvital for change.
Within Marketing Communications the team is responsible for all aspects of the firms brand. They are creative problem solvers visual storytellers and collaborators acrossthe business. Measurement is key to how they demonstrate impact and they regularly report to firm leadership on KPIs priority projects and milestones.
Role Overview
The Brand & Messaging Senior advisor will work closely with both the Head of Creative Services and the Head of Content on messaging and creative projects as well as brand governance.
The right candidate will bring a solutionsfocused approach to brand governance and support the protection promotion and evolution of the Hogan Lovells brand. The candidate will be able to write edit and think creatively in relation to the brand. This person will collaborate with key internal stakeholders on finding solutions within brand for their business needs as well as be a special partner to Marketing & Business Development.
The candidate will participate in team meetings brainstorms and be an integral member of the global Marketing Communications team.
Key Responsibilities / Accountabilities
Be an inhouse expert on all aspects of the Hogan Lovells brand.
Encourage brand best practices by providing practical solutionsoriented advice to colleagues across the firm.
Oversee all updates to the brand guidelines messaging handbook firm writing style guide etc.
Support on all messaging projects for practices sectors and internal teams.
Develop processes and a strong pipeline for client case studies including the drafting coordination and necessary approvals.
Deliver preexisting standard brand and messaging trainings across the business e.g. Brand 101 lawyer bio training and tone of voice.
Draft communications on brandrelated programs rolling out new resources and related training opportunities e.g. announcements FAQs onepagers toolkits.
Help review and apply firm messaging across team communications.
Brainstorm creative ideas around applying our brand to different programs platforms and applications.
Partner with key internal teams on brandrelated inquiries e.g. exterior and interior building signage logo usage and brand parameters.
Support on the development of PowerPoint decks talking points and presentations for the Brand Governance Committee and their related workstreams.
Champion high brand standards across all internal and external communications through QA checks and input from a messaging standpoint.
Suggest new innovative ways to incorporate interactive video and social media platforms into new and ongoing marketing communications.
Support team communications with ecomms platform (iPublish).
Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure staff location or services.
All members of the firm participate in our Responsible Business program.
Person Specification
Qualifications and Experience
BA or BSc in communications or related field.
Experience of working in a similar role within a professional services environment or creative agency.
57 years experience in a relevant field.
Proficiency in Microsoft Office (Word Excel PowerPoint).
Experience with new tech (AI) DMS CMS as well as Adobe suite preferred.
General Attributes
Talented writer able to adapt to different styles and audiences.
Creative thinker with a solutions mindset.
Organised flexible and independent.
Diligent about the task in hand dependable through delivery.
Well organised: good at analysing a problem working out a solution and seeing it through.
Attention to details with high standards.
Thrives under pressure and adapts to change in a dynamic environment.
Ability to simultaneously handle a number of different projects while maintaining responsiveness.
Prioritise work to reflect the needs of the business.
Proven understanding of the power in messaging visual and written.
Solid understanding of working with successful brands.
Flexibility and ability to compromise.
Superior written and oral communication skills. Variety of marketing communications writing experience (i.e. announcements case studies storyboarding FAQs .
Strong interpersonal skills with the ability build excellent working relationships with colleagues at every level within the firm.
An understanding of the creative process and thinking ahead before each required step.
Sound judgment in navigating difficult situations.
Agile Working Statement
Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way whether as a regular pattern or on an ad hoc basis and we will be happy to discuss this further.
Equal Opportunities Employments Statement
It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin religion sex gender and gender identity age sexual orientation marital and civil partnership status pregnancy or disability.
Required Experience:
Senior IC
Employment Type
Full-Time
