SEOCRO Manager
SEOCRO Manager
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Job Description
About the Company
Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Companys brands: Budget Blinds The Tailored Closet PremierGarage AdvantaClean Kitchen TuneUp Bath TuneUp Two Maids Aussie Pet Mobile Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 3500 franchise territories in the U.S. Canada and Mexico.
Home Franchise Concepts is a subsidiary of JM Family Enterprises a familyowned professionally managed diversified automotive company. To diversify their portfolio JM Family acquired Home Franchise Concepts in 2019 as their first nonautomotive acquisition. The Company fits JM Familys key investment criteria: assetlight with strong free cash flow characteristics and a track record of growth in an industry with longterm tailwinds. Since the acquisition the Company has doubled the number of brands under management and is committed to continued rapid profitable growth.
A few of the Companys many Accolades and Awards
- Entrepreneurs Franchise 500
- Entrepreneurs Franchise 500 Best in Category
- Entrepreneurs Top LowCost Franchise
- Entrepreneurs Top New & Emerging Franchises
- Entrepreneurs Top Homebased Franchises
- Entrepreneurs Top 100 Global Franchises
About the Role:
The SEO/CRO Manager will be responsible for developing and implementing strategies to increase website visibility rankings user experience and conversion rates to drive lead and revenue growth. This role requires a datadriven analytical individual with a strong consumer centric mindset who can effectively manage daytoday SEO/CRO operations across multiple brands while working closely with internal teams and external agencies. This role requires a strategic thinker with exceptional organizational and communication skills capable of managing complex multifaceted SEO/CRO programs while driving measurable results in a dynamic multibrand environment. Must also possess the ability to distill complex information into clear actionable insights and effectively communicate.
Essential Job Functions:
SEO:
- Implement and execute SEO strategies in partnership with SEO agencies.
- Monitor and analyze website traffic rankings leads and other relevant KPIs.
- Manage the daytoday activities of national and local SEO agencies.
- Support with SEO budget management and forecasting.
- Manage SEO priorities (technical SEO audits site maintenance link building etc. and maintain brandspecific roadmaps.
- Collaborate with crossfunctional teams and project manage website related initiatives as they relate to SEO (for ex: new content publishing site redesign).
- Review and analyze SEO performance reports and insights. Support SEO agency and internal teams in analyzing results.
- Stay current with SEO trends and share knowledge internally.
- Communicate effectively with crossfunctional teams and present SEO insights. Support with presentations to large audiences (convention webinars).
CRO:
- Support CRO agency with implementing strategies and testing plans.
- Manage daytoday activities of CRO agency.
- Manage the implementation of CRO testing and analysis. Monitor CRO initiatives and their impact.
- Support and provide input on CROfocused website changes.
- Collaborate with crossfunctional teams on CRO integration.
Qualifications:
- Bachelors degree in marketing business or a related field.
- 4 years of experience in successfully implementing national and local SEO campaigns
- Knowledge of search engine algorithms ranking factors and SEO best practices
- Experience working with content management systems Google Analytics and other SEO tools
- Experience optimizing onandoff page SEO
- Working knowledge of HTML CSS Schema Markup and Metadata
- Proficiency with Google Search Console and Google Analytics
- Knowledge of keyword research and data mining tools
- Preferred: experience with holistic conversion rate metrics including Net Promoter Score (NPS) customer satisfaction surveys site engagement scores and other key performance indicators.
Ability to conduct competitive analysis and develop actionable insights and recommendations
Strong analytical mindset and critical thinking skills
Systematic problemsolving approach and effective communication skills
Ability to translate complex concepts into clear business outcomes
Proactive attitude and ability to navigate ambiguity
Excellent written and verbal communication skills
To perform this job successfully an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER
Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting hiring retaining and promoting qualified associates without regard to age race religion color gender sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression mental or physical disability national origin marital status citizenship military status genetic information veteran status or any other characteristic protected by federal state provincial or local law.
DISABILITY ACCOMMODATIONS
If you have a disability and require a reasonable accommodation to complete the job application process please contact HFCs Talent Acquisition department at for assistance. If you have an accommodation request for one of our recruiting events please notify us at least 72 hours prior so that we may provide assistance.
The pay range for this position is $80000 $90000. Actual pay will be determined by factors including candidate experience and qualifications education and work location. At Home Franchise Concepts we offer an extremely competitive benefits package tailored to your needs and those of your family. Beyond hourly pay this position is eligible for an annual discretionary bonus as well as participation in our robust retirement plans including 401k with up to 4 match. We offer medical dental and vision insurance as well as flexible spending accounts. We also provide access to emergency backup care and family support services supplemental life insurance a lifestyle spending account parental leave and paid time off. During your interview process our talent team can fill you in on the details of our benefits and career development opportunities.
#HFCGO25
Required Experience:
Chief
Employment Type
Full-Time
