Global Brand Director - Myprotein
Global Brand Director - Myprotein
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1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Role: Global Brand Director
Reporting to: Chief Marketing Officer
Business: THG Nutrition
Location: THG HQ Manchester (Fully Office Based)
About THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand and its family of brands Myvegan Myvitamins and MP Activewear.
Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions were a force for good and we keep it real. These are the values that drive our team through every day.
Why be a Brand Director at THG
Joining THG as a Brand Director means youll be at the forefront of shaping the direction of multiple nutrition brands including Myprotein and its subbrands. Youll experience rapid career development through exposure to crossfunctional teams global expansion plans and industryleading talent. With the support of our inhouse creative NPD and influencer teams your innovations can move from concept to market faster than anywhere else. Youll gain highlevel strategic responsibilities from defining brand architecture to designing marketspecific campaigns all while building enduring brand equity for some of the biggest names in the nutrition sector.
As Brand Director youll:
- Lead and inspire a diverse team across brand social content customer insights and events/activations functions driving collaboration innovation and excellence to ensure cohesive and impactful brand strategies across multiple nutrition brands.
- Drive disruptive strategies to cut through the noise in a highly competitive market leveraging bold and innovative approaches that capture attention and engage consumers. Bring proven experience in executing highimpact creative campaigns that differentiate brands and establish a strong market presence.
- Conduct full analysis of the nutrition space to identify trends and growth opportunities translating insights into annual plans.
- Work crossfunctionally (e.g. creative influencer trading B2B teams) to build and implement comprehensive localised brand strategies for multiple markets.
- Collaborate with influencers ambassadors and athletes to ensure their involvement is central to our approach.
- Oversee and refine brand health metrics adapting campaign plans to balance commercial objectives with longterm brand building.
- Shape and develop the brand architecture and playbook to guide how Myprotein and subbrands interact delivering both brand synergy and market impact.
What skills and experience do I need for this role
- Proven experience in leading global brand or marketing functions.
- The ideal candidate will have experience within a fastgrowing SME.
- The ideal candidate should be able to work within frameworks whilst balancing brand and product needs they need to be creative but structured.
- Demonstrated success in developing and executing multibrand or brand architecture strategies.
- Strong ability to interpret market insights identify trends and translate them into successful commercial strategies.
- Skilled in building highperforming teams fostering collaboration and managing crossfunctional relationships.
- Experience partnering with influencers or ambassadors and measuring the impact of influencer marketing.
- Excellent analytical capabilities and a datadriven mindset to track brand performance and optimise campaigns.
- Familiarity with digital marketing channels platforms and tools for brand development.
- Effective communication and stakeholder management skills with a track record of working in fastpaced matrixed environments.
Whats in it for me
Career Development
- Access bespoke development programmes that have been designed and developed by our inhouse L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industryleading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dont want to work on your birthday We dont either! Enjoy your day off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12months.
Wellbeing Support
- Access facetoface and virtual appointments with our inhouse GP.
- Access our inhouse CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- Stateoftheart onsite gym.
- Access to our onsite physio.
Other Perks
- Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50 staff discount on THG brands.
- Onsite staff shop.
- Access to onsite barber.
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
Were committed to creating a diverse and inclusive workplace that allows everyone to thrive and strongly encourage all candidates from all backgrounds and identities to apply.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Exec
Employment Type
Full Time
