Lead Brand Narrative Streetwear Global Jordan
Lead Brand Narrative Streetwear Global Jordan
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1 Vacancy
Job Description
Jordan Brands Global Marketing team sets the brand tonedelivering worldclass storytelling that elevates Jordan Brand innovation athletes and culture through brand strategy narrative voice and art directionacross a range of digital social and retail channels.
The Brand Voice team is the heart and soul of Jordan Brand storytelling. As both a strategic and creative function it is responsible for the brands narrative voiceacross sport streetwear and energy fields of play through all consumerfacing touchpoints.
WHO WE ARE LOOKING FOR
Jordan Brands Lead Brand Voice defines drives and delivers worldclass narrative strategy and creative conceptsobsessing storytelling with craft taste and scale.
They partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative and craft messaging thats tailored to specific audiences platforms and moments.
A nuanced expertise of basketball culture and the intersection of sport streetwear and energy is a requirement. The ability to work in ambiguity see the big picture and collaborate positively with a large group of partners is key. An authentic passion for Jordan Brand and evolving its role in the global cultural landscape is critical.
WHAT YOU WILL WORK ON
Youll work across seasonal briefs and key priorities with a focus on sport streetwear and energy verticalsdriving and delivering worldclass narrative strategy creative concepts and emotive messagingacross key platforms media and retail spaces.
WHO YOU WILL WORK WITH
Youll report to the Global Brand Narrative Director Jordan Brand but daytoday will partner closely with writers art directors designers producers and marketers. Youll also work closely with Brand Voice Brand Design and Brand Marketing senior leaders. Youll also collaborate with external creatives and partners to commission work across platforms.
WHAT YOU BRING
7 years of creative experience in advertising editorial content marketing brand marketing or related creative field.
A Bachelors Degree or equivalent combination of experience and education.
A passion for Jordan Brand and its role in the global cultural landscape.
A portfolio of creative work across advertising editorial and branded contentdisplaying a distinct voice and demonstrating a command of style and tone
Obsession with storytelling and craft.
Ability to lead strategic development across a team and project.
Experience leading creative productions: from preproduction to onset leadership and postproduction.
A wealth of experience in the managing of agencies and internal stakeholders to deliver the highest caliber work.
Love for problemsolving.
Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape
Deep understanding of navigating the creative process from concept through development and production
Excellent communication and presentation skills
Understanding of writing within a brand organization and how to translate business priorities into highly engaging consumerfacing narratives and messaging
An upbeat positive and collaborative working style
Attention to detail and excellent organizational skills
Dedication to respect inclusivity and valuing different perspectives
Ability to navigate and thrive within ambiguity
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for inperson interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
Required Experience:
Exec
Employment Type
Full-Time
