Senior Growth Marketing Specialist
Senior Growth Marketing Specialist
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$ 75000 - 120000
1 Vacancy
Job Description
At Infobip we dream big. We value creativity persistence and innovation passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006 we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75 offices on six continents Infobips platform is used by almost 80 of the population making it the largest network of its kind and the only fullstack cloud communication platform globally.
Join us on our mission to create lifechanging interactions between humans and online services with new and unseen solutions.
Why is this role important at Infobip
The Senior Growth Marketing Specialist at Infobip plays a crucial role in developing and executing on inbound strategies for customer acquisition retention and quality pipeline growth through marketing automation and paid media. The ideal candidate is comfortable using datadriven insights creative marketing strategies and sophisticated marketing automation to propel our growth goals.
More about what youll be doing:
While collaborating with the Americas Marketing Leadership and team members the Senior Growth Marketing Specialist will focus on:
Developing and executing comprehensive growth marketing strategies across paid digital channels (Google Ads LinkedIn Demandbase).
Designing implementing and optimizing crosschannel marketing campaigns that boost brand awareness and drive customer acquisition.
Utilizing marketing automation tools to create sophisticated personalized nurture streams and conversion funnels.
Conducting indepth analysis of marketing performance metrics presenting actionable insights to Leadership.
Collaborating with agencies to manage and optimize paid media budgets across various platforms ensuring maximum Return on Ad Spend (ROAS).
Working closely with Marketing team members to create compelling messaging and targeting strategies.
Providing support in maintaining detailed dashboards tracking key performance indicators (KPIs) and campaign effectiveness.
Conducting A/B test landing pages ad creatives and marketing copy to continuously improve conversion rates.
Monitoring measuring and finetuning email campaigns performance for optimal results.
Partnering closely with the Content & Design teams to enhance the content layout and overall effectiveness of email marketing campaigns.
More about you and your qualifications:
Minimum 5 years of experience with email marketing marketing automation and inbound marketing for B2B previous experience SaaS or CPaaS is a plus!
Expertlevel proficiency in marketing automation platforms (Marketo HubSpot Pardot).
Expertise in marketing automation/setting up nurture and content flows.
Expertise in list selection and processing (deduping managing optouts) campaign setup testing tracking/campaign analytics.
Experience working with multiple stakeholders and manage project timelines.
Experience with paid media management via agency support across Google Ads LinkedIn Ads Demandbase and other relevant platforms.
Proficiency in data visualization and reporting tools (Google Analytics Tableau Data Studio).
Accountbased and intentbased marketing experience.
Excellent organizational skills interpersonal and communication skills.
Why our employees choose us (and stay)
Learn as you grow starting from an onboarding program to internal education training resources elearning to external education we invest heavily in employee learning and development.
Awesome clients We serve and partner with most leading mobile operators OTTs brands banks social networks aggregators and more. You can look forward to working with the likes of Vodafone WhatsApp Uber and many more.
Great environment Team spirit passion creativity persistence and collaboration are the drivers of our company.
Connect globally Work with Bippers teams and partners from all over the world. We put the global in globalization.
Opportunity Knocks. Often. Being a part of a growing company in a growing industry we challenge you to grow! Whether its horizontal vertical or angular we want to support the path that you want to carve.
Never a dull moment We work with powerful companies with great impact which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries daily.
Additional Information:
Salary Range: $75000 to $120000 USD annually (the salary of the selected candidate will be based on various factors including but not limited to jobrelated knowledge experience education skillset and internal equity). This position is also eligible for an Annual PerformanceBased Bonus based on individual and company performance.
Benefits & Perks: Medical Dental and Vision insurance; Basic life insurance; 401(k) plan participation with company match; Shortterm and longterm disability insurance; Wellness plan of up to $500/year prorated based on hire date; PTO: Accrual of up to twentythree 23 vacation days per year accrual of up to nine 9 sick days per year plus carryover of up to nine 9 sick days annually; Additional leave time for marriage relocation bereavement and other major life events; Twelve 12 weeks of paid parental leave); Participation in employee share ownership plan (ESOP); Fourteen 14 paid holidays annually.
Infobip employees are people with diverse backgrounds characteristics and experiences that share the same passion and talent that helps us achieve our mission. Thats why Infobip is committed to creating a diverse workplace and is proud to be an equalopportunity employer.
All qualified applicants will receive consideration for employment without regard to race color ancestry religion age sex sexual orientation gender gender identity national origin citizenship disability veteran status or any other part of ones identity.
Required Experience:
Senior IC
Employment Type
Full-Time
