Director Marketing
Director Marketing
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1 Vacancy
Job Description
Tapcart is the ultimate mobile commerce platform fueling the fastestgrowing brands. We power mobile apps for over 50 million consumers worldwide processing over $6 billion in mobile commerce revenue.
Almost all ecommerce traffic comes from a mobile device; we turn these users into high retention growth for some of the largest brands including Bis Princess Polly Ruggable and many more. Tapcart is trusted by thousands of brands to power their mobile experience by building mobile apps in hours (not months).
Tapcart is the ultimate mobile commerce platform fueling the fastestgrowing brands. We power mobile apps for over 50 million consumers worldwide processing over $6 billion in mobile commerce revenue.
Almost all ecommerce traffic comes from a mobile device; we turn these users into high retention growth for some of the largest brands including Bis Princess Polly Ruggable and many more. Tapcart is trusted by thousands of brands to power their mobile experience by building mobile apps in hours (not months).
THE ROLE
Were looking for a marketing leader to help shape strategy and lead its . As our Director of Marketing youll lead incredibly talented seasoned Brand and Demand teams to drive pipeline growth. Youll own our content and website roadmap. Youll design launch measure and optimize impactful highperforming campaigns. Youll collaborate closely with Execs Sales Product and Partnerships to achieve growth targets and craft a compelling unified market presence.
This highleverage role is ideal for a seasoned marketer with a builders mindset who thrives in fastpaced collaborative earlystage environments. If youre eager to take your marketing career to the next level lead exceptional talent and drive innovation through AIdriven strategies this role offers an unmatched opportunity for professional growth.
HOW YOU WILL MAKE AN IMPACT:
Own Marketing Strategy & to Drive Growth
Lead the Brand (ContentDesign) and Demand Generation teams ensuring marketing strategies translate into pipeline impact.
Partner with VP Marketing & executive team to develop quarterly OKRs then execute through biweekly sprintsbalancing brand demand and partner ecosystem priorities.
Own the website roadmap ensuring it reflects our latest positioning product evolution and demand gen needs.
Shape creative direction partnering with design and content to ensure compelling highconverting assets.
Partner with VP Marketing to optimize budget allocation and talent strategy to maximize return on investment across paid organic and partner channels.
Lead Content Strategy & CrossTeam Alignment
Own/Oversee the content roadmap through the content team ensuring a mix of highvalue assets (thought leadership case studies product content etc.
Partner with Sales and CS to develop impactful sales enablement materials that drive conversion.
Ensure crossfunctional teams operate with a shared narrative and gotomarket focus.
Drive HighImpact GTM & Product Launches
Orchestrate GTM campaigns aligning with Product Sales and CS to maximize revenue impact.
Partner with the Product Marketing Lead to ensure strong messaging positioning and sales enablement.
Oversee product launch ensuring alignment across design content demand gen and ecosystem marketing.
Execute & Optimize Paid Media Strategy
Lead paid acquisition strategy working with Demand Gen to scale performance marketing channels efficiently.
Analyze campaign performance data and iterate quickly to improve pipeline contribution.
Ensure seamless coordination between brand marketing and paid media optimizing creative and messaging impact.
People Management & Performance Leadership
Mentor and develop marketing talent setting clear priorities and success metrics.
Provide structured feedback and coaching ensuring high performance across Brand and Demand teams.
Lead crossfunctional collaboration ensuring seamless alignment between Product Marketing Sales and CS.
Hit Pipeline & Revenue Targets
Directly own pipeline targets across brand demand gen and partner marketing.
Align closely with Sales leadership to ensure marketing impact is felt at every stage of the funnel.
Optimize marketing attribution and performance tracking ensuring measurable pipeline growth.
Scale Impact with AI & Technology
Scale content output by teaching AI what good looks like Train AI tools with highperforming content examples to generate toptier onbrand assets at scale. Use AI to repurpose winning formats across social web and ads amplifying reach without increasing headcount.
Automate repetitive marketing tasks with AI agents for speed Leverage AIpowered agents to handle campaign lead research and outbound marketing allowing the team to focus on strategy and creative work. Deploy AIdriven workflows to increase efficiency and reduce operational bottlenecks.
Leverage AIdriven creativity and personalization to boost ROI Implement AI tools for personalized ad creative content customization and predictive targeting driving higher engagement and lower acquisition costs. Foster a culture of AI adoption within marketing to continuously improve efficiency and outcomes.
WHAT SKILLS YOULL NEED:
7 years of revenue marketing experience 2 years of standout leadership experience
Early stage experience (e.g. seed series a series b etc)
Proven ability to scale marketing from $10M to $50M ARR aligning brand demand and partner marketing efforts.
Early adopter of ChatGPT and other leading tools like Claude etc and demonstrated success leveraging outcomes with these tools for individual work and across teams
Strong expertise in content marketing creative direction and website strategy.
Deep understanding of performance marketing and paid media optimization.
Experience leading highgrowth demand generation teams with measurable revenue impact.
Exceptional project management skills able to drive multiple highvisibility initiatives in parallel.
Strong collaboration skills with a track record of aligning Marketing Sales and Product teams.
Datadriven mindset fluent in marketing analytics attribution and pipeline forecasting.
High EQ strong leadership presence and a bias for action.
Required Experience:
Director
Employment Type
Full-Time
