Senior Director Media Intelligence
Senior Director Media Intelligence
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Job Description
Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation advance corporate strategy and build reputation capital and resiliency. Were a proven partner for business and brand transformation. A fullservice global firm we provide strategic communication marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of WPP (LSE/NYSE: WPP) the creative transformation company.
Position Overview
As the Senior Director Media Intelligence you will be responsible for leading the agencys media intelligence specialty in the Insights Data and Intelligence practice. This includes developing media measurement frameworks delivering datadriven strategies and integrating innovative tools to optimize client campaigns. You will partner with crossfunctional teams to provide actionable insights that inform business and communication strategies. This role requires a deep understanding of performance measurement data analytics and research methodologies across multiple channels including digital media and social platforms.
Key Responsibilities
- Leadership & Strategy
- Define and implement best practices for measurement analytics and insights across all client programs.
- Lead the development and of datadriven strategies to enhance campaign effectiveness and business impact.
- Serve as a senior strategic advisor to clients and internal teams on data and measurementrelated matters.
- Data Analytics & Insights
- Develop and oversee performance measurement frameworks including KPIs benchmarks and reporting structures.
- Analyze media digital and social performance data to generate insights that drive strategy and optimize results.
- Utilize a variety of research and analytics tools to track trends measure campaign success and forecast performance.
- Innovation & Technology
- Identify and implement innovative data solutions technologies and methodologies to enhance measurement capabilities.
- Collaborate with technology partners to enhance the agencys data and intelligence offerings.
- Stay ahead of industry trends in AI predictive analytics and emerging measurement tools.
- Collaboration & Team Leadership
- As a senior leader in the Insights Data & Intelligence team mentor the team of data analysts researchers and measurement specialists.
- Work closely with account teams creative and strategy departments to ensure datadriven decisionmaking.
- Foster a culture of continuous learning and innovation within the Insights Data & Intelligence team.
Qualifications & Experience
- 5 10 years of experience in data analytics measurement or intelligence preferably within a communications marketing or media agency.
- Proven expertise in developing measurement frameworks and interpreting complex data to inform business decisions.
- Strong knowledge of digital analytics media measurement social listening and research methodologies.
- Handson experience with analytics platforms such as Brandwatch Meltwater Cision Sprinklr Google Analytics Looker Studio Power BI and other data intelligence tools.
- Demonstrated ability to communicate complex data insights to senior executives and nontechnical stakeholders.
- Strong problemsolving skills and the ability to manage multiple projects in a fastpaced environment.
- Bachelors or Masters degree in Data Science Statistics Marketing Analytics Business Intelligence or a related field.
Why Join Us
- Be at the forefront of data and intelligence innovation in the worlds most innovative communications and public relations company.
- Lead highimpact projects for some of the worlds top brands and organizations.
- Collaborate with toptier talent in a dynamic fastpaced environment.
- Competitive salary benefits and career development opportunities.
#LIYA1
Hill & Knowlton is more than an agency. Its a collection of thousands of brilliant collaborative and driven employees all united around a single vision of transforming our clients our company and the world.
Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures backgrounds and lived experiences we are drawn together by a common drive and a collaborative spirit called to our craft each day by the desire to deliver the best work.
And at H&K diversity equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.
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Required Experience:
Exec
Employment Type
Full Time
