A leading medical device manufacturing company is seeking a Marketo Expert (Freelance Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database updating records and assisting with email marketing campaigns.
RESPONSIBILITIES
- Conduct a comprehensive audit of the current Marketo database including analyzing record counts by country and reviewing collected data fields.
- Import approximately 350400 new records from a past event into the Marketo database.
- Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
- Provide ongoing database management and email marketing support on an ad hoc basis.
REQUIREMENTS
- Proven experience working with Marketo including database management campaign and reporting.
- Strong understanding of data segmentation email marketing best practices and lead nurturing strategies.
- Ability to analyze and optimize database records for improved engagement.
Strong communication skills both written and verbal. - Excellent attention to detail.
- Marketo and Salesforce Certified Expert preferred but not required.
Required Experience:
Senior IC